The electric phenomenon just
keeps gathering momentum and
this year, like every preceding
year, showed signs that the silent
revolution will be in all sizes and
shapes sooner than you think.
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motorcycle presented to the media
on day one was the concept Indian
FTR (Flat Track Racer) in all of
its minimalist glory. It was just the
right teaser to show what can be
done by the growing American
brand to tap into the most
youthful segment of the market. It
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look like an old bike and it could
appeal to almost anyone. To me,
it summed up EICMA for 2017.
Bold, beautiful, sexy and new and
old with the right blend of image
and engineering.
Put Milan on your calendar
for 2018.
WALK
THE
WALK
he Bear
id warn me
ith “pack
omfortable
shoes” Good
advice indeed. The organisers like
to schedule many launches only 15
minutes apart which means roller
skates would be more suitable to
duck out of one
scoot at maximu
to the next. With
seven ‘halls’ and
the press room (a
sanctuary from
the madness,
and better
Wi-Fi) strung
out over 20
hectares the
pedometer
was clocking
up to 20
kilometres
a day.
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is the learning
year and next
year I will be bettI would walk 500 miles and
I would walk 500 more...prepared. As a visitor you could rush
through EICMA in a couple of days
but I think three days would give
you time to see just about everything
and soak up the atmosphere. If
you think the shows in Sydney or
Melbourne were a decent size, then
EICMA is a show on steroids, ten
times bigger and better and with the
pizzaz ramped right up as well. And
of course if you are young enough,
there isn’t an ugly person in Milan. D