Australasian Dirt Bike — January 2018

(sharon) #1
52 | JANUARY 2018 http://www.adbmag.com.au

2018 MX SHOOTOUT I 450CC BATTLE


It’s a long story, so here’s the short
version. Honda Australia was
unable to import a 2018 CRF450R
in time for the shootout. Some
CRF450Rs appeared in Australia
by November, but by the time one
was available to test, the shootout
wouldn’t have been until late that
month, which was just after the
deadline for this issue.
Why couldn’t we wait? Timing.
As a monthly magazine, ADB goes
to print at roughly the same time
every month, which means our
deadlines are pretty consistent.
Because this great Aussie title is
printed in Australia there is
roughly 1-2 weeks between printer
deadline and on-sale date. We
wanted the most important

shootout of the year in the most
important issue of the year, this
260-page Christmas book you’re
reading now! Which means we had
to have the shootout feature
written, subbed, designed and at
the printers by 20 November, for an
on-sale date of 4 December. Some
subscribers will actually get this
issue a week before that. So, we
could not wait until the Honda
arrived if we wanted it in this
issue. Why does the shootout need
to run in this issue?
Waiting until the following issue
to run this shootout would have
meant the feature would not be out
until the first week of January,
when people are on holidays. We
want as many people as possible

reading this feature, to help with
their decision on what to buy next.
We also wanted to make sure our
readers got to see most of the bikes
they can buy, tested against each
other before making their decision
on what to run in 2018. This
decision on what to race each year
is typically made well before the
new year, so you can get your ride
setup how you like in time for the
first round of racing. If the feature
came out in January, this would
leave very little time to do that.
We went to great lengths to get a
Honda CRF450R here, we even
contact Honda Japan, but the
planets did not align. So tune in,
in one months’ time, to see if the
CRF450R beats the winner!

What happened to the Honda?


HONDA
CRF450R

(^2017) Thanks
Big thanks to the legends at
Canberra Motorcycle Centre for
lending us a 2017 Honda CRF450R
for our photoshoot. They’re one of
the biggest dealers in Oz so make
sure you get down and check them
out at 30 Ipswich St, Fyshwick or
phone (02) 6280 4491

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