NudieJeanshasalwaysstrivedtobe
assustainableaspossible,andinthe
process,hasbeenrecognisedasa
market leader in sustainability practi-
ces, encouraging other brands within
the industry to follow suit.
"Shortentheseconds"isanewinitia-
tive within their ongoing commitment
to become even more sustainable.
Seconds are the jeans that have been
left over in production and unsold. By
shortening the legs into shorts, they
are reusing these unsold jeans, saving
resources, extending the life of exis-
ting garments and minimising waste
intheprocess.Andthat’swhatNudie
Jeansdo.Also,shortsareawesome.
And since summer is coming to Aus-
tralia there is no better time to do this
than now.
Since2012,theentiredenimcollection
fromNudieJeanshasbeenmade
from 100% organic cotton and all
Nudie Jeans are sold with a promise
offreerepairsfromanyNudieJeans
repair shop around the world. Nudie
JeansisalsoamemberoftheFair
Wear Foundation, an independent
non-profit organisation that, together
with companies and factories, aims to
constantly improve the working condi-
tions of employees in the factories.Theuseoforganiccottonleadsto
long-term sustainability for both the
workers and the eco system. For
example, the soil where the cotton
growscanbeusedforothercropsin
betweencottonharvests,whichis
not the case with conventional cotton
where the soil becomes toxic and, in
the end, impoverished.This is the 'short-shorts' story.If you have any questions, please
contactNudieJeansat0296997399,
[email protected], or visit
any of the Nudie Jeans locations listed
below.19 J A M E S St
Fortitude Valley, 4006,
Brisbane
THE GALERIES
500 George St, 2000,
Sydney35 WILLIAM St
Paddington, 2021,
Sydney517 B O T A N Y Rd
Zetland,2017,
Sydney415 C H A P E L St
South Yarra, 3141,
Melbourne190 LITTLE COLLINS St
3000,
Melbourne- Nudie Jeans uses 100% organic
cotton in all their jeans. - Conventional cotton stands for
25%oftheglobaluseofchemical
pesticides and fertilizers. - 1kgofconventionalcotton=1kg
of chemicals. 1kg of organic
cotton=0kg of chemicals. - 8,5kgofclothingisthrown away
per person each year.- NudieJeansoersfreerepairson
all Nudie jeans no matter where you
bought them. - Nudie Jeans repaired 44021 pairs of
jeans in 2016. - YoucantradeinyouroldNudie
jeanstoreceive20%oanewpair
at any Nudie Jeans Repair Shop. - Nudie Jeans products are made in a
fair and transparent way.
- NudieJeansoersfreerepairson
FAST FACTS