Virgin Australia Voyeur — December 2017

(Nancy Kaufman) #1

Top 5 Ways To Get Your


Brand Noticed In 2018


Want your brand to reach new heights this year? Adrian Falk, Director of Believe
Advertising & PR has released his top five cost eective methods to generate worldwide
attention across digital, print and broadcast media. If your brand doesn’t have the
budget for a wide-scale advertising campaign, publicity can eectively target your direct
audiences nationally and internationally.

UTILISE
INFLUENCERS
& BLOGGERS
Having and maintaining
a good working
relationship with
the social media
influencer community
is becoming more
essential to keeping a
positive public image
and promoting your
products. Like any
good relationship,
communication is key. A
great recommendation
from a blog or Instagram
post can drive trafic to
your website, giving you
opportunities to engage
and develop potential
customer relationships
while establishing a
competitive position
for your brand. Believe
Advertising works
closely with bloggers
and social media
influencers.

HOST
EVENTS
Events are a great tool
a business can use to
convey its message
to the right audience
which will increase
brand awareness. They
are also a great way to
utilise influencers by
having them as guests
or speakers. Here at
Believe Advertising &
PR, our event services
are extensive and
unique. From taking a
once unknown alcohol
brand, VODKAO and
making it now one
of the best-selling
vodkas in Australia, to
working with Novak
Djokovic for his brand
partners HEAD Tennis
and SEIKO on two
separate international
events, we have
done it all.

MEDIA
BUYING
Media buying
involves placing
your advertisement
appropriately in the
media, whether it’s
print, broadcast or
digital, so that you can
communicate your
ad with your target
audience. If you want
to reinforce your PR
campaign with paid
advertising, then
Believe Advertising
& PR have the media
planning and buying
skills to make your
paid advertising
budget go further.

MEDIA
RELATIONS
Maintaining a healthy
working relationship
with the media is
essential when it
comes to having
your product being
featured. Believe
Advertising has
built a longstanding
reputation with clients
and the press for
more than 15 years.
Adrian Falk has spent
years generating and
sustaining relationships
with key media
personnel to ensure
your brand has the best
opportunity to gain
media coverage.

PUBLICITY
Believe Advertising
& PR can help your
company break
through the noise
and clutter of other
brand messages
by creating topical
and newsworthy
campaigns that stand
out from the crowd
providing you with
excellent media
coverage. We work
across all industries
including fashion,
beauty, business,
lifestyle as well as
food, alcohol and
beverages.

DOWNLOAD YOUR FREE 8 TIPS FOR CREATING AN EFFECTIVE PR
CAMPAIGN NOW AT WWW.BELIEVEADVERTISING.COM
Contact Adrian Falk for an obligation free PR consultation on:
Sydney (02) 9388 0033 Melbourne (03) 9005 7155 [email protected]

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ADVERTISING FEATURE
Free download pdf