Love Sewing — Issue 45 2017

(Nora) #1
talented ladies help me check the fit and edit the
instructions. Testers have very valuable input,
and I always listen to their feedback. Finally the
pattern is released. This process takes around four
weeks from initial idea to final release.

What’s your favourite part of your job?
I love posting tester calls because at that point all
the hard work is behind me, and all I have to do
is polish and correct mistakes! I love seeing how
testers make the pattern their own and watching
them develop and blossom to be really great at
modeling and showing off their makes.

What patterns are proving to be the
most popular?
The top-selling WBM dress pattern is the Asta
jersey dress. I developed the pattern several
months before testing. I felt the silhouette was
too simple to even bother, but on a whim I
decided to test it anyways. When I made the
tester call in my Facebook group, more than
100 people applied to participate, which was
a complete surprise! When the pattern was
released it generated an all-time high both in
terms of visits but also sales. Wrap dresses like
Diana and Mirri are the top sellers. Not upon

Christina is the owner and
designer at Wardrobe By
Me, where she creates
Scandinavian-inspired PDF
sewing patterns with a
classic yet contemporary
aesthetic. To fi nd out
more about the brand, visit
http://www.wardrobebyme.com
Follow the Wardrobe by Me
community and sign up to
become a pattern tester
at http://www.facebook.com/
wardrobebyme

Christina


ABOUT


release, but over time. Those two are no
surprise to me, as wrap dresses are very
flattering, easy to sew and never out of style.
The men’s patterns also generate a lot of
interest. That has come as a surprise, but
I think all seamstresses really enjoy being
able to make something homemade for the
men in their life.

How do you think Scandinavian style
di ers from British style?
Scandinavian style tends to be quite simple
and casual. We are not great fans of elaborate
and brightly coloured floral prints. We tend
to gravitate towards blue, grey, brown and
black colours. Aside from this, British and
Scandinavian style is very similar.

Finally, what are you working on over
the next few months?
The original goal for WBM was a full
collection of patterns to fill all wardrobe
needs. At this point we are almost there.
Over the next few months I will
be focusing on making more
patterns for wovens. We all love
a great jersey top or dress, but a
woven project is a great way to
improve your skills and really add
finesse to a home-sewn wardrobe.
Additionally I wou ld like to
expand the men’s collection and
to include a collection of lounge
and sleepwear.

Bestseller, the
Asta Jersey Dress

Diana Wrap Dress

Mirri Wrap Dress

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