Love Sewing — Issue 45 2017

SHOP OF THE

DRAGONFLY

FABRICS

http://www.dragonflyfabrics.co.uk

We chat to Simon, one half of the

husband-and-wife team that runs online

fabric shop Dragonfly Fabrics

Tell us a bit about how you came

to set up the shop

My wife Dorte was working for designers

in London and when the family moved

down to Sussex she started running

sewing classes in the village. At the time

there were very few online fabric shops

specialising in dressmaking fabric so we

decided to set up Dragonfly Fabrics, using

Dorte’s contacts in Germany to source

quality fabric. The range has expanded

enormously over the years with fabric

now coming from around the world.

Alongside our famed boiled wool we also

have a large selection of natural linen

and cotton and a comprehensive range

of bio linen.

Which is your favourite fabric you

are selling at the moment?

The boiled wool collection continues to

grow and it is always exciting when we get

new colours. We have just received ochre,

a beautiful shade for the autumn and early

winter. Boiled wool is a natural product

that’s perfect for autumn and winter

clothing and also year-round layering; it

is also very easy to cut and sew. Another

fabric I think will be a real favourite this

winter is the boucle cotton stretch; its

Lycra content gives it stretch and makes

it ideal for dresses and little Chanel-style

bolero jackets.

Have you had any particularly

memorable moments

with customers?

We are an online shop and don’t

often get the opportunity to meet our

customers face to face, so it is always

nice for us to get to shows and meet

our customers. We do hold open days

at our lovely studio in Mayfield, and

it’s well worth the trip. In addition to

seeing our lovely fabric you can enjoy

tea and delicious cakes! You can also

visit us by appointment, so if you are

ever nearby do give us a ring and come

and see us.

What sets you apart from

other shops?

We like to think it is the unique

quality of our dressmaking

fabric that sets us apart. We also

pride ourselves on our customer

service and are always happy to

help with any query, whether

you have just taken up sewing or

are an experienced seamstress.

We hold a large collection of

independent patterns – from

beginners to advanced – as well as

a comprehensive range of haberdashery

items, so we really are a one-stop shop for

all your dressmaking requirements. We

are on social media and produce a weekly

newsletter with exclusive offers and

sewing tips.

Is there anything new or exciting

coming up that you’d like to tell our

readers about?

We are very excited about our new

website which is soon to launch. It is

just in time for our autumn collections

that are following our very popular

summer sale. The autumn really is a very

exciting time for us with all the new fabric

and patterns on offer. To see the full range

Dragonfly Fabrics has to offer, visit

http://www.dragonflyfabrics.co.uk

Find Dragonfly Fabrics on

Facebook

Instagram Dragonflyfabrics

and Twitter @dflyfabrics

Visit us!

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