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beauty edit

WHAT’S

NORMAL?

Some women wash their hair daily,

while others only cleanse once

a week. So, are there any rules?

WORDS BY LEIGH CAMPBELL. GETTY IMAGES; SNAPPER MEDIA

Pantene

Pro-V Dry

Shampoo

Volume

Booster,

$9.99

Goldwell Dualsenses Green

Pure Repair Sulfate-free

Shampoo, $24.95

WASHING

HAIR

Kimmy K’s five-day cycle

WHAT

TO

BUY

“Start out with

a blowdry on

day one.”

“Go into

a messier vibe

the next day.”

“Then fl at-iron it and do a sleek

look on day three since that

requires a little oil in the hair.”

“Day four could

be a slicked-

back ponytail.”

“The fi fth day

is when you

wash it.”

The most high-maint Kardashian only washes her hair once every

fi ve days! Here’s what she and her stylist plan for each day

THE RULES

Thankfully, there aren’t any. How

often you wash your hair is a

personal choice and comes down

to the climate you live in and how

active you are. “In winter, women

with long hair would probably

wash it a couple of times a week,”

says trichologist Anthony Pearce.

“However, if you’re in a humid

climate and are also going to the

gym, you should wash it daily.”

THE MYTH

Many think shampooing

every day makes the

scalp produce more

oil. Well, that’s half true.

“If you use a harsh

shampoo, it will strip

your hair,” says Pearce.

“If you’re going to

wash daily, you’ll

need to use an

everyday shampoo

and conditioner,

preferably one that’s

sodium laureth sulfate-

free and paraben-free.”

HOW LONG CAN

WE LEAVE IT?

We’re all for using dry

shampoo for as many

days as we can, but

Pearce says to monitor

your scalp. “Usually,

when you’re not

washing your hair

enough, your scalp

starts to get itchy,

greasy and flaky

because you’re

getting oil and

pollution on top

of product build-

up. The scalp

starts to get

irritated and can

even lead to hair loss.”

DOES

HAIR TYPE

MATTER?

Not so much – it’s all about

the right shampoo and

conditioner. “Ensure you

use products that are

suited to fi ne or fl y-

away or curly hair,”

says Pearce.

Terax Italia

Crema + Keratin

Original

Reparative

Daily

Conditioner,

$32.95