That’s where Hagemrad
makes his presence felt. With a
sports background as a former
physiotherapist, his primary duty is to
engage with perspective franchisees
and promote and educate them about
UFC.
“The UFC brand in general is
well-received in Australia,” he said.
“Obviously, there’s a bit of a stigmateaches you discipline, respect and all
the morals that go with it. It’s bringing
those arts into a fitness arena, and that
has never been done before.”
Although there weren’t any
monumental challenges in bringing
UFC facilities to Australia, Hagemrad
acknowledge the sport had to
overcome the popular misconception
of bodily harm associated with it.
10 March 2016