Business Review Australia - March 2016_

(WallPaper) #1

Hagemrad insists that crossfit,
Brazilian jiu-jitsu or any other activity
performed at the UFG GYM is no more
risky than any other exercise — as
long as you do it correctly.
“Any exercise we do, if it’s done
correctly with the correct technique,
it’s as safe as any other sport,” said
Hadgeman.


WOMEN AND CHILDREN FIRST
After spending three years convincing
executives at the Sydney gym to
add him to the group, Hagemrad


acknowledged his biggest task since
coming on board in 2013 was getting
people engaged with the brand, and
helping them understand that women
and children are the biggest focus of
its business plan.
It’s among the main reasons
Hagemrad felt so strongly about
the brand in Australia. With youth
and female classes representing an
integral part of UFC’s programming,
he believes they will benefit the most.
In fact, Magemrad said the brand is
directed toward children and families,

12 March 2016

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