13BUSINESS REVIEW AUSTRALIAwhich is a key differentiating point than
most clubs around the world.
“Most clubs don’t let kids into their
facilities, whereas we’ve gone the
exact polar opposite,” he said. “Kids
are a prominent feature in our clubs.”
JUST THE BEGINNING
UFC Gym Australia is seeking
aggressive expansion throughout the
country, from the Eastern Seaboard
all the way to Western Australia.
Hagemrad asserts there has been
significant interest throughout the
nation.
Hagemrad is well-versed in the
different types of activities and
exercises, and can add an analytical
and objective opinion based on his
academic and clinical experience.
There’s plenty of exclusiveness that
comes along with being part of UFC
GYM training programs that no others
brand can get access to.
Memberships include unlimited
access to UFC Octagon and signature
classes such as Daily Ultimate Training
(DUT), TRX, Muay Thai, Brazilian
jiu-jitsu, kickboxing, boxing, mixed
martial arts conditioning, women’s
self-defense, as well as popular group
fitness classes.
Although it’s still in franchise
development phase, there are ample
opportunities to capitalise on since
it provides such excellent value
proposition to the consumer.
“We’ve got a strategic plan over
the next 10 years for the Australian
market,” he said. “We’re seeking
aggressive expansion across the
country. Franchisee interest is quite
high now, and we’re going to capitalise
on that.”