أهمية وسائل الإعلام في إبراز الثقافة التراثية للمجتمع السوري

Summary:

The media and communication, in particular television, play a

major role in the process of spreading the material and

immaterial heritage culture within any society, This is due to its

potential to reach the largest possible number of audiences, and

its wide spread within society, and through the means of

television and the cultural and heritage programs it provides,

which contributes a very large percentage to the dissemination

of the culture of folklore, Providing a variety of cultural services

to the audiences receiving these programs in proportion to the

local heritage culture within the community and working on its

development and development to achieve development and

raise the cultural taste. Formation of societies and transfer of

knowledge and knowledge.

Considering that folklore is an integral part of comprehensive

social development and an effective element that cannot be

neglected in the media, the current research “The importance

of the media in highlighting the heritage culture within the

community” was completed as a thesis prepared for obtaining a

master’s degree qualification and specialization in folklore, as

the research included Seven consecutive chapters and a

questionnaire.

The research dealt with defining the problem, importance and

objectives based on previous studies and a scientific research

methodology developed to match the importance of the current

research, The research also highlighted in his study the role of

the media in shaping the heritage culture within society, the

cultural role of the visual media in promoting the concept of

heritage, and the importance of television in enriching the

Syrian cultural heritage, The image and its role in the formation

of the heritage culture of the receiving audience, the tangible

and intangible heritage, the role of the media in preserving it,

and the importance of television media in promoting heritage

tourism.