Computer Arts - UK (2019-11)

COMPUTERARTS.CREATIVEBLOQ.COM

Captivating,

immersive art

Designer and animator Harry Butt on

the importance of sticking to the brief

FRESH EYES

It’s been a busy two years for full-time freelance designer

Harry Butt. In that time his client list has grown to

include Nike, Chloé, Zalando, Boiler Room, Bandcamp,

Warner Music Group and Sony Music. But that doesn’t

mean he’s ready to sit back on his laurels.

“I always strive to make something new that I haven’t

done before,” says Butt. “When I see my work together

I don’t see one cohesive style or application. This used

to bug me and I worried about commercial viability. But

actually as a designer I’m now closer to understanding

my position as a commercial artist – and so the brief

rules everything. This means I’ll always create whatever

best responds to the brief, rather than follow a pre-

determined continuation of a style.”

While he’s happy working with big-name brands –

“it’s a great way to get an idea out to a large audience”

• Butt’s also turning his attention to current affairs.”
  I’m doing more editorial illustrations this year. I’m a
  bit of a news freak and so I’m always excited to work
  with journalism.“
  http://www.butt-studio.com

PEOPLE

Facing page and

below: Artwork

from fashion

retailer’s Zalando

Sneakernet

campaign.

Left: Cover art

for Laksa’s

Contrasts EP.

NOVEMBER 2019