Computer Arts - UK (2019-11)

COMPUTERARTS.CREATIVEBLOQ.COM

T

he sixth edition of the

Brand Impact Awards may

have had a fresh new look

• courtesy of New York code poet
  Zach Lieberman – but the same old
  mantra of ‘the very best of branding’
  remained the beating heart of the
  annual, global event.
  As ever, the bar was set high by a
  judging panel that included former
  Computer Arts editor Nick Carson,
  and many of the best in the business
  (who, incidently, were not allowed to
  vote for their own work!).
  During an intense full day of
  judging, they whittled down a record
  number of nearly 200 entries – 55
  projects by 27 different agencies –
  always keeping in mind the criteria of

a compelling, appropriate idea;

beautiful, consistent execution; and

work that stands head and shoulders

above its market sector.

On the night, Britain’s Got Talent

finalist Micky P Kerr kicked things off

with his irreverent blend of musical

comedy, before the results were

revealed. In the end, there were

14 Winners on the night, covering 11

projects, and 22 Highly Commended

entries, over the 24 categories.

Superunion and Turner Duckworth

cleaned up this year, with 13 trophies

between them, with the former taking

the Best of Show gong – for the

second year in a row!

Yet it was great to see smaller,

boutique operations like NB Studio

and Texture going shoulder to

shoulder with the larger agencies. And

that’s because the BIAs reward the

best ideas, beautifully executed, with

many of the winners demonstrating

how a strong central idea can translate

across a multitude of applications.

One example was how Superunion’s

‘2 curve’ united varied animation styles

for BBC Two, and also how

Pearlfisher’s tessellating diamond

pattern for Jacob’s created striking shelf

standout across the range.

With a record number of wins,

2019 may go down as one of the

strongest years in branding since the

awards began.

Have a look at all the winning

work here: http://bit.ly/ca-bia-results.

Beating heart of brands

As strictly judged as ever, this year’s BIAs once again celebrated true excellence in branding

EVENT REPORT

KEY INFO:

History

Launched in 2014,

the BIAs is now in

its sixth year.

Date

11 September 2019

Trophies

14 Winning

projects, 22 Highly

Commended

Best of Show

winners to date

2019 Superunion

2018 Superunion

2017 The Partners

2016 johnson

banks

2015 johnson

banks

2014 Coast/Rose

CULTURE NOVEMBER 2019