SHOWCASE NOVEMBER 2019
COMPUTERARTS.CREATIVEBLOQ.COMMAGNETIC ATTRACTION
BROADCAST STINGS FOR TV CHANNEL
by Superunion
http://www.superunion.comBrand agency Superunion has created a
series of animations to punctuate advertising
breaks for European culture TV channel ARTE.
“The brief was a build on the channel
rebrand work that went to air in 2017 in
which we positioned ARTE as Europe’s ‘culture
magnet’ – where the world around us was
literally drawn to the ARTE logo,” explains
Superunion creative director Graeme Haig.
Each animation is a reinterpretation of the
original theme, in which the culture magnet
attracts different materials in a range of
eclectic settings including a petri dish and
a skate park.
“We had fun exploring tons of ideas –
the three that were chosen felt brighter and
appropriate for a summer launch and at the
same time commented on important societal
themes. As per the previous work, everything
was created in 3D software to give a highly
realistic viewpoint, but with a surreal edge.”