SHOWCASE NOVEMBER 2019
COMPUTERARTS.CREATIVEBLOQ.COMLEVELLING UP
GRAPHIC EXPRESSION FOR MUSEUM
EXPANSION PROCESS
by Triboro
http://www.triborodesign.comThis year The Museum of Modern Art is
undergoing an expansion that will increase
its gallery space by 30 per cent. Triboro was
commissioned to design a graphic expression
that will serve as a symbol for the museum
during the expansion process.
“Our solution was to reinterpret the
museum’s facade – which comprises eight
buildings constructed during different time
periods – and unify these buildings into a
single iconic image,” says Triboro partner
David Heasty.
“Utilised both as a flat graphic and in
various perspectives, this expansion image
is being used in a myriad of applications,”
continues Heasty. “This includes on the
MoMA website, in printed promotions,
member gifts, adverts and as mural graphics
at the museum’s entrance.”