NOVEMBER 2019
COMPUTERARTS.CREATIVEBLOQ.COMSHOWCASE
QUIRKY CANNABIS
BRANDING AND PACKAGING FOR
CANNABIS COMPANY
by Cast Iron Design
http://www.castirondesign.comThe Flower Collective (TFC) enlisted Cast Iron Design
to create new branding and packaging following its
transition from the medical to the recreational cannabis
market. “We knew that a huge chunk of its audience
would be tourists gravitating towards the fun and
flashy-looking products,” says Cast Iron Design partner
Richard Roche. “We also wanted to make sure that
locals looking for something quality and trustworthy
would remain a big part of their customer base.”
The studio used a bright colour palette inspired
by ‘60s blacklight posters to add an element of
cannabis culture to the aesthetic. A sense of place is
incorporated by means of an icon set referencing the
unique character and culture of Nederland, Colorado,
where the company is based.
Materiality was an important focus, explains
Roche. “TFC is known for its high-quality product and
the packaging needed to mirror that. Materials and
containers are minimal, recycled and uncoated where
possible, while details such as embossing and crutch
printing serve to maintain a premium aesthetic.”