COMPUTERARTS.CREATIVEBLOQ.COMWith literally hundreds
of top creative awards
between them,
executive creative
director Stuart
Radford and global
chief creative officer
Greg Quinton drive
Superunion’s creative
output in London
and worldwide.we create the best work we can, we
will attract more great opportunities.
We’ve always had the talent within
our businesses. Now we’re able to do
it on a scale we’ve never done before.
GQ One of the great things about
Superunion is our breadth of
capabilities, and the effect of that is a
variety of clients and projects. From a
creative point of view, the breadth of
both clients and projects is fantastic
- we get the boutique design agency
and the large-scale international
brand agency opportunities. The best
of both worlds! As for unforeseen
challenges... it’s recruitment. We’re
very selective, and we’re looking for
creatively ambitious senior designers
and design directors. Anyone who’s
looking, let us know!
What have been your proudest
moments of the past year?
SR Well, this is definitely one of them!
Winning a D&AD Yellow Pencil is up
there too. In fact, award recognition
this year has been incredible. It’s
been great to see a breadth of work
resonating for a range of clients like
BBC Two, HSBC, Pfizer and WPP.
I’m also proud of the creative team
and the wider company. Company
changes are notoriously challenging,
particularly culturally, but we stayed
focused on the work and to see that
come to fruition and receive the
recognition it has is quite something.
Also, our agency culture continues to
go from strength to strength and I feel
that this year we’ve found our groove.
GQ I agree with Stuart. Hearing
this bit of news was up there, and
winning the Yellow Pencil for the
BBC Two work was amazing. Not
to mention we’ve had winning work
from almost all of our offices around
the world. That we’ve been able to get
recognition so quickly is astonishing.
We hoped we had it in us, but thought
it would take longer to achieve!Do you foresee hurdles to come,
particularly in light of Brexit?
SR Brexit. Who knows? It’s the
impossible question. It may mean
that brands have to be even more
competitive, leading to clients
seeking even more ambitious creative
thinking. 2019 has been a great year
for us, so we’ve set ourselves a great
benchmark. The challenge next year
will be to match and ideally out-do
this year. The words ‘difficult second
album’ spring to mind.
GQ Hurdles. The funny thingabout them is that you don’t really
see them coming! Our clients have
been wonderful, practical issues
straightforward, and we’re lucky that
we have people all over the world who
believe in the importance of what
we do and the power of creativity.
Searching for the right talent, as
Stuart says, is a challenge. Trying to
do it from a global perspective (and at
speed)... now that’s a new hurdle!What’s particularly exciting on the
horizon for 2020?
SR It’s the opportunity for us to
continue to develop as a creative
agency. We’re only just over a year and
half old! We’ve got some very exciting
creative opportunities ahead of us!
GQ Our expanding offer and our
growing client list will continue to
provide us with opportunities to
create brilliant work for our clients.
Bring it on!