Computer Arts - UK (2019-11)

FOUNDED 2002

LOCATION BRISTOL

STAFF 47

NEW HIRES 16

08

SPECIAL REPORT

Taxi Studio has been voted the best studio

outside London for three consecutive years.

Following its multi-award-winning global

rebrand of Carlsberg – and being crowned

Creative Pool Independent Agency of the

Year – the Bristol-based agency is now also

the first non-Londoner to break into the

overall Top 10.

What defines Taxi’s approach?

Brave work cuts through and delivers

commercial results. We’re known for our

fearless approach to creativity, so existing and

prospective clients naturally expect this from

us. They want to be pushed outside of their

comfort zones, excited, thrilled, and a little bit

scared, and that’s exactly what they get from

us. All delivered with humility of course.

How is the agency adapting to thrive?

FMCG has been a challenging sector to be in,

and we’ve definitely felt that. It’s been a tough

year for many of our clients. Increased global

uncertainty has put extra pressure on budgets,

and restrictions on long-term planning

has resulted in many restructures. We've

responded by evolving our model to create

greater efficiencies and rapid routes to market,

and restructuring our team to ensure we are

agile and fighting fit for what lies ahead.

Does the future look bright for Taxi?

The role of our design thinking, combined

with our deep knowledge of brand, has never

been more powerful. We’ve carefully reviewed

where we add the most value and how we

collaborate with clients and partners more

effectively, and this is opening up exciting

opportunities. We’re feeling fired up about

2020 and can’t wait to get stuck in.

Ta x i S t u di o

http://www.taxistudio.co.uk

V 4

Projects by Taxi

Studios include

Carlsberg, Ban Trophy

Hunts and Arnolfini.

Co-founder Spencer

Buck leads strategic

vision for Taxi’s clients,

driving top-table

collaborations that solve

big brand challenges.

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