Computer Arts - UK (2019-11)

COMPUTERARTS.CREATIVEBLOQ.COM

Joining Paul Belford Studio as our second

brand-new entry into this year’s Top 10,

Accept & Proceed has won the admiration

of its peers from across the design industry

thanks to recent high-profile work for Nike

and NASA.

You’re new to the UK Studio Rankings –

how does it feel to make the list this year?

Humbling. Peer recognition is a wonderful

thing. We are very proud of our work over the

past 13 years, and so very grateful to be seen

for all we are delivering.

Why is Accept & Proceed special?

Primarily it’s the people. The diversity of

mind-set and wealth of talent we have within

the team is incredibly inspiring. We often talk

about the power of emotional resonance in

design, and we’ve invested a huge amount of

time, energy and money into exploring this.

Can you tell us what’s in the pipeline

right now?

There’s some exciting work for Seraphic,

transforming approaches to design within

healthcare. We’re also going big on our new

platform for innovation: Explorations. We’ll be

collaborating with some of the most inspiring

people we know.

What are the biggest hurdles on the horizon

FOUNDED 2007

LOCATION

HACKNEY,

LONDON

STAFF 24

NEW HIRES 10

Executive creative

director David Johnston

spent over two

years client-side as a

designer at Nike before

founding Accept &

Proceed. Nike remains

a key client.

10

for Accept & Proceed? Are you worried about

the ongoing Brexit uncertainty?

Brexit is a small hurdle compared to the

daunting challenges around environment,

biodiversity, capitalism, consumerism, energy

and travel. But it’s a weird and wonderful time

to be alive.

We believe that creativity and

communication are key to overcoming those

challenges. We want to be a voice of optimism

and hope, which is why we partner with

visionaries like Extinction Rebellion to try and

change the world.

SPECIAL REPORT

Accept & Proceed

http://www.acceptandproceed.com

+NEW ENTRY

Accept & Proceed

worked on Nike

House of Innovation

and NASA Jet

Propulsion Lab.

NOVEMBER 2019