Computer Arts - UK (2019-11)

FOUNDED 2003

LOCATION

LONDON

STAFF 6

NEW HIRES 0

IN THREE WORDS

COLLABORATIVE,

INQUISITIVE,

THOUGHTFUL

17

APFEL has been commissioned

to design two pavilion identities

for the Venice Biennale this

year, working with Leonor

Antunes for her exhibition at

the Portuguese Pavilion, and

Eva Rothschild at the Irish

Pavilion. “We’ve worked with

both artists before, and really

enjoyed continuing those

working relationships in the

context of the Biennale,” say

the team.

And what of 2020? “We’re

working on an exciting new

project with 6a architects for

a new art institution in New

York, which will launch in

2021,” they reveal. “We are

also starting our own APFEL

type foundry – look out for the

launch in the spring.”

APFEL (A Practice for Everyday Life)

http://www.apracticeforeverydaylife.com

W 10

FOUNDED 2000

LOCATION

LONDON

STAFF 40

NEW HIRES 5

IN THREE WORDS

ALWAYS GO

BEYOND

18

Headline projects for Made

Thought in 2019 have included

work for Adidas StellaSport,

Editions de Parfums Frédéric

Malle and Fred Perry. The studio

has also published its second

thought journal, To Think

Forever, on the topic of long-term

thinking, and has been hosting

an experimental pop-up store in

Covent Garden (see page 10).

“In 2020, we’re looking to

broaden our audience, share our

insights and ideas to inspire

change across business and the

creative industries to create

better, more environmentally

friendly design,” says co-founder

Paul Austin. “We’re looking into

making a film on this topic,

and taking our pop-up store

overseas.”

Made Thought

http://www.madethought.com

W 2

Clockwise from top

left: exhibition work

for Lee Krasner,

Leonor Antunes and

Eva Rothschild.

Campaign work for

Editions de Parfums

Frédéric Malle.

SPECIAL REPORT NOVEMBER 2019