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“A brand must
live and breathe
its values for
consumers to
truly believe in it”
HELEN HARTLEY
ELMWOODAbove Helen Hartley
is a creative director
at brand design
consultancy Elmwood.
Top left Yushoi, the
Japanese-inspired
oven-baked pea snacks,
was given a new brand
and packaging design
by Elmwood.Left Elmwood’s brand
identity for Stirred
captures its full-on
flavour and indulgence.
Below Vault49 designed
this authentic, Day of
the Dead inspired label
for Smirnoff Spicy
Tamarind following a
team trip to Mexico.