FOUND FOR BALLANTINE’S
COMPUTERARTS.CREATIVEBLOQ.COMNOVEMBER 2019
GETTING STARTED
By Mike Sharpe
The Too Good to Hide project came about off the
back of our surreal short Mondegreen. Creative
agency Cubo had seen it and approached us
to create a ‘House of Ballentine’s’ because
Mondegreen was close in the look and feel to
what it wanted to create for the client.
We were asked to craft a story of revelation,
which would be the focus of a landmark
campaign for the global whisky brand. It needed
to tell the story of three signature single malts
that are part of the Ballentine’s blend, but are
now being released as individual products.
Aimed primarily at the Asian market, the film
required quite a white backdrop to chime
with Ballentine’s branding, and to incorporate
a number of details illustrating the history
of the brand.
Beyond the white walls of the brand itself,
we were asked to create three colourful
single malt ‘worlds’ for Miltonduff, Glenburgie
and Glentauchers, with their own histories,
environments and flavour notes. Each needed to
operate as a short film on its own, and as part of
the overall Too Good to Hide production.
The creative was brilliantly ambitious, but
not practically achievable in live action, so it
was agreed we would use 3D. Because we’rePROJECT FACTFILE
BRIEF: Ballantine’s wanted to create a film telling the story of the House of
Ballantine’s, revealing some of the secrets behind this world-leading whisky
blend. Three signature single malts that are used in the Ballantine’s blend –
Miltonduff, Glenburgie and Glentauchers – are being released as standalone
products, and the aim was to give each a distinct space with its own history,
environment and visual flavour notes for viewers to discover.
THE STUDIO: Found, http://www.found-studio.com
THE AGENCY: Cubo, http://www.cubo.com
THE CLIENT: Ballantine’s, http://www.ballantines.com
PROJECT LAUNCH: July 2019
PROJECT DURATION: Seven months01 A realistic hero
shot was rendered
for each single
malt, surrounded
by foods that
help describe
its flavour.RYAN LOCKE
Senior motion designer and art director, Found
Working at Found for over three years, Central
Saint Martins graduate Ryan Locke has plenty
of experience in motion design, with Turquoise
Branding, Grand Visual, Prime Focus and Kemistry
all featuring on his CV.MIKE SHARPE
Founding partner and creative director, Found
Co-launching Found 11 years ago, Mike Sharpe has
taken the creative lead on motion design projects
for clients including Fujitsu, Take That and MTV.
The studio also produces films, including the award-
winning short Mondegreen.