A
s Pseudo Echo once sang,
‘ Yes I love an adventure, it’s
something to pass the time...’
After 33 odd years in the industry
(some odder than others!) most of
servicing BMW’S, anyone could
expect or even forgive Chris Roberts
of BM Motorcycles (Vic) of snicking
it into top gear, setting the cruise
control and watching the world
go by. However, Chris obviously
hadn’t read the script and far from
sitting back and enjoying the fruits
of his labour, he has expanded
his successful business into the
Adventure equipment market.
Recognising the rising popularity
of Adventure Riding, Chris decided
to dedicate the majority of his
showroom to not just a camping
display, but also to categories which
include bike maintenance and set-
up and brands such as EXPED,
Rocky Creek Design, Sea to Summit,
ONE PLANET, Helinox, Ortlieb,
CamelBak, Kreiga and of course
Touratech, just to name a few.
TECHNICAL
BM MOTORCYCLES - RINGWOOD,VIC
But Chris wasn’t content with just
re-laying the store and adding some
new products to his range. Part
of his grand- plan was to employ
Evelin Ritschl to manage this area
of his business. Eve, originally from
Germany, moved to Australia about
ten years ago and set about exploring
this big wide land. An avid Adventure
motorcyclist, Eve currently rides an
F700GS and a Suzuki DRZ250.
Eve’s passion for the great outdoors
led her to working with Touratech,
who are based in Carboor, in the
foothills of Victoria’s High Country,
and as such she has had an excellent
grounding in discovering just
which products do and don’t work.
“Having tried and tested many of
the products that are on the market,
I was able to select those that I can
personally recommend” says Eve.
“This way we have been able to
rationalize our range and help our
customers take the guesswork out of
what products best suit Adventure
Riding i.e. quite often someone will
buy something based on price, andit’s not until they are in the harsh
outback environment that it’s true-
worth can be tested and often it
is too late once you are freezing
because you bought the wrong
sleeping bag or riding gear”.
Chris has been in the current
premises for 19 years and collectively
his team (James, Mick, Adam &
Eve) have over 100 years of BMW
experience between them. They pride
themselves on being Victoria’s largest
independent supplier of BMW spare
parts, servicing and repair work.BM Motorcycles
can be found at:5 Heatherdale Road
Ringwood, Vic.
Phone: 03 9870 3807
E: [email protected]
Website: http://www.bmmotorcycles.com.au