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NIELS STRØYER CHRISTOPHERSEN, JOINT

FOUNDER OF DANISH DESIGN STUDIO, FRAMA

ALTHOUGH NIELS WANTED TO BE A PRO

SOCCER PLAYER WHEN HE WAS A KID, HE WAS

ALWAYS DRAWN TO THE WORLD OF DESIGN.

VARIOUS DESIGNERS FEATURE IN HIS STUDIO

COLLECTION, WITH ITS FOCUS ON SOLID MATERIALS,

NATURAL FINISHES AND SIMPLE GEOMETRY. LATEST

PROJECTS INCLUDE THE FRAMA STUDIO KITCHEN

AND A NATURAL APOTHECARY LINE. FRAMACPH.COM

Where did you grow up? “An hour south of Copenhagen

in a medium-to-large city – on a Danish scale – close to

the forest and sea, with two brothers. I’m the middle child.”

Tell us about your childhood “My parents still live in the

same house, built in the 1950s and extended in the 1970s.

Our house has always been a very open house, with space

and food for everybody. The doors were never locked

because, according to my parents, there was nothing

worth stealing. My siblings and I were very focused on

soccer and spent many hours every week trying to reach

the goal to be professional soccer players.”

How did you get to where you are now? “I had a

passion for design from a relatively young age – it was

natural for me to search in that direction. I began as an

agent for international brands, which was a very important

learning period for me. Later on, in October 2011, the

Frama permanent collection was established. From here,

it’s been a fantastic journey working as an independent

production and creative studio.”

What do you love most about your job?

“The atmosphere is relaxed but serious, and values and

a common mindset are highly prioritised. We are extremely

focused and very dedicated, and our everyday is flexible

in order to maintain our personal life also.”

What design is your greatest accomplishment?

“Probably our studio kitchen line because we proved

that something quite complex can be simplified.”

FRAMA

CO-FOUNDER/ CREATIVE DIRECTOR

Functional artistry

The 90° wall light by Frama

Studio, with its strong,

geometric character, and

the Adam stool by Toke

Lauridsen, a local

Copenhagen steelsmith.

Angled aesthetic

Vinkel bookshelf by Kevin Hviid and

Mikkel Damsbo – part of the Frama

collection – is made of wood boxes cut at

different angles to play with perspective.

@reallivingmag

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