GUIDE TO STYLE – 03 / 17
JACKET £65 RIVER ISLAND
HENLEY £65 SCHIESSER
TROUSERS £590
BRUNELLO CUCINELLI
SHOES £490
GIORGIO ARMANI
BAG £1470 TOD’S
GLASSES £193 PAUL SMITH
WATCH £2845
MÜHLE-GLASHÜTTE04
Eddie
Prendergast,
55
Menswear entrepreneur
and founder of Present“The one thing style is
categorically not is ‘fashion’.
Fashion comes and goes
but style is always there.
Fashion is about frocks; it’s
for the ladies. That might
sound terrible, but it’s true.
“That’s not to say that you
shouldn’t change the way you
look as you feel like it. In fact,
you have to keep moving it
on, otherwise fashion catches
up with you. But fashion
lasts just a season. You can
go back to the older style
when fashion is done with it.
“I don’t have a problem
with flamboyance, but you
have to stay on the right side
of it. The reality is that most
stylish menswear hasn’t
changed in the past 50 years.
That’s important to recognise
in a time of clothing overload.
Everyone is ‘fashionable’ now,
theoretically. But that’s not
the same as having style.”THE PORTFOLIO