MISTAKE
I ever made
The best
Sometimes doing something wrong
can be a blessing for your career“NOT PAYING
ATTENTION
TO DETAIL”LANA HOPKINS
CEO and founder of Mon Purse“I used to be an account
manager at a food mag-
azine. There were tight
deadlines and a recipe
went to print with the
wrong photo next to it.
My first priority was to make it up to
the client, which I did by calling them
to take full responsibility. After admit-
ting my mistake, I ended up building a
very strong relationship with the client.
“It taught me that honest commu-
nication is everything; you have to own
up to your mistakes. It also made me
realise attention to detail is vital. You
need to be prepared for any situation.
“At Mon Purse my team would
describe me as insanely organised. I
have regular WIPs (work in progress
meetings) and identify any missing
parts before it’s too late. My mistake
was horrible, but a lesson well learnt.” FREDERIC CRESSEAUX/ADVANTAGES/PICTURE MEDIAthing wrong
your careerFREDERIC^CRESSEAUX/ADVANTAGES/PICTURE MEDIA164 marieclaire.com.au
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