Business Franchise Australia & New Zealand — May-June 2017

(Nora) #1
Marketing and advertising are key to the
ongoing success of any retail business. At
Clark Rubber, each year we invest in brand
development and national retail advertising
campaigns, across all relevant and current
channels, to ensure that we are continuing to
drive customers and business to you.
We also work closely with all Clark Rubber
franchisees to develop and execute effective
local area marketing at a local store level.

An ongoing commitment
Clark Rubber franchisees benefit from a
proven franchise system. Not only providing
our franchisees with the knowledge and skills
they need, but also ensuring that they have
tangible business tools and support needed to
help them run their business.
We’re with you every step of the way, whether
you are taking over an existing store, starting
up a new location or territory. We provide
support in the areas of site selection, lease
negotiation, store development and in-store
merchandising.
Clark Rubber franchisees and their staff
benefit from a comprehensive initial and
ongoing training program. Covering
product knowledge, customer service, retail
operational and compliance topics, training
is delivered through a combination of
individual, group and online programs.
You will also receive the IT infrastructure
required to manage every aspect of your
business including stock control, POS,
financial reporting and benchmarking. Our
IT helpdesk is on hand to assist you with any
system related issues, keeping your business
operating ongoing.

National strength, local support
In addition to the national support team,
all Clark Rubber franchisees benefit from
the ongoing relationship with a dedicated
Regional Sales Manager. Their role is to spend
time with you, in your store, working with
you to achieve your goals and provide regular
feedback and support on all aspects of store
performance.

clark rubber Franchise models
There are three individual models that
make up Clark Rubber, designed to provide
flexibility to potential franchisees and
markets, whilst capitalising on the strong
brand reputation gained over the past 70
years.

clark rubber stores
Including a unique product mix of pools,
foam and rubber, these stores provide strong
customer appeal and income potential

build your


future with


a retail icon


across all seasons. Products include modular
pools, pool accessories, equipment, rubber
matting, extrusions and hoses as well as being
Australia’s largest retail supplier of cut foam
including an in store foam cutting service,
supported by a great range of Sleepmaker
innerspring mattresses and foam mattresses.
Clark Rubber stores also include their own
mobile pool van, providing you with the
opportunity to build a strong local market.

clark rubber Pool & spa shops
Leveraging the Clark Rubber brand and
reputation in pools, the Clark Rubber Pools
& Spa franchise model has been developed
to allow for a complete focus on pools and
spas sales and service. All our Pool & Spa
franchises operate a pool service van, allowing
you to service your customers through both
the store, and at their home.g. Being a part of
the national franchise network you will also
benefit from the great advantages of group
buying, marketing and support.

clark rubber Pool care service
territories
Understanding the needs of the pool and spa
industry, included as part of the Clark Rubber
franchise group is the opportunity to own
your own mobile pool service territory. With
the ability to market and service your own
area, the flexibility to work from home, and
the hours that suit you and your customers,
this low-entry business model is a great way
to run your own business yet with the support
of a national brand and franchise network.
At Clark Rubber, our commitment to
customer service and providing our customers
with solutions helps us to differentiate us in
the market and with our customers. Coupled
together with our extensive product range,

you have the opportunity to build a strong
business and retail destination within your
local market.
All of these franchise models benefit from
being a part of a national franchise group.
With the initial training program, ongoing
support and business development across all
areas of the business as outlined above, the
national support team is available to assist
you in achieving the best results and grow
a profitable and successful Clark Rubber
business. The national marketing program is
developed to help drive traffic and sales for
your stores and is to ensure market presence
throughout the year, and for all seasons.
Products are sourced to ensure the best
product mix to meet customer demand and
changing trends within the market. Our
online shop is designed to drive business
direct to your store.
The uniqueness of Clark Rubber stores, with a
product range across Pools, foam and rubber,
provides a strong market position supported
by a well-recognised and reputable brand.
Customer service is a key focus – and is a
differentiator of Clark Rubber to many of its
competitors.
With a strong vision for growth now and in
the future, including three franchise models
in Clark Rubber store, Clark Pool & Spa shop
and Clark Pool Care franchise territory, you
can choose the opportunity that suits where
you want to go.

For more information and to enquire about
current opportunities, contact
dirk Heinert on:
03 8727 9999
[email protected]
http://www.clarkrubber.com.au
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