Business Franchise Australia & New Zealand — May-June 2017

(Nora) #1

HAVE YOU GOT THE TOOLS TO ADAPT?


CUSTOMER


PROFILING


Is your business marketing to the right
target audience? Are you embracing
personification to maximise return on
investment?


INTERNATIONAL


EXPANSION


If you are planning to expand
internationally do you have best
practice policies and procedures for
each market you plan on entering?


HUMAN


RESOURCES


Is your head office team equipped to
adequately deal with cultural and
non-cultural differences?


FRANCHISE


TRAINING


Are franchisees upskilled to engage
with their communities? Are your
franchisees embracing diversity within
their local area?

SYSTEMS AND


PROCESSES


Are your sytems, policies and
procedures robust and easy to
understand?

INTEGRATED


STRATEGY


Have you developed a strategy to
embrace diversity within your
business to stay ahead of the curve?

http://www.fcbs.com.au


(03) 9533 0028


LEARN MORE

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