HAVE YOU GOT THE TOOLS TO ADAPT?
CUSTOMER
PROFILING
Is your business marketing to the right
target audience? Are you embracing
personification to maximise return on
investment?
INTERNATIONAL
EXPANSION
If you are planning to expand
internationally do you have best
practice policies and procedures for
each market you plan on entering?
HUMAN
RESOURCES
Is your head office team equipped to
adequately deal with cultural and
non-cultural differences?
FRANCHISE
TRAINING
Are franchisees upskilled to engage
with their communities? Are your
franchisees embracing diversity within
their local area?
SYSTEMS AND
PROCESSES
Are your sytems, policies and
procedures robust and easy to
understand?
INTEGRATED
STRATEGY
Have you developed a strategy to
embrace diversity within your
business to stay ahead of the curve?
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