Franchising can be an
excellent way to ‘be your
own boss’, but it’s not
a guaranteed recipe for
success.
The advisory team at the Small Business
Development Corporation (SBDC) works
with small business franchisees as well
as business owners who wish to become
franchisors. Franchising is an exciting
concept that has proved to be very popular in
Australia.
As a business model, franchising allows a
business to operate under the established
brands, systems and procedures of another
business and sell its products and services for a
specified time period, for a fee.
In the 1980’s franchising flourished in
Australia with international organisations
such as McDonalds, Kentucky Fried Chicken
and Pizza Hut leading the way. Since then,
Australians have embraced the franchising
model and many Australian-owned franchises
are now successfully operating here and
overseas.
There are more franchise systems per capita
in Australia than in any other countrywith approximately 1,200 franchise brands
covering more than 79,000 franchise units
and employing more than 460,000 people.
According to the Franchise Council of
Australia, 86 per cent of the most successful
franchises in Australia are home-grown, and
the sector is reported to be worth more than
$146 billion to the Australian economy.
The advantages of buying a franchise include
having the independence of being a business
owner but with the benefit of support from
an established business network and brand.
Franchising your own business can also be
an opportunity to open ‘branches’ of your
business around the world with more of a
hands-off approach than if operating thehAve Your sAY
aVoid the pitFalls
and make FranChising a
great opportunity For you
aVoid the pitFalls
and make FranChising a
great opportunity For you