what’snew!
As a part of their transformation, iconic
Aussie food brand Red Rooster, well
known for its drive thru restaurants, has
launched a new look shop front format
enabling them to move into more urban
areas.
The new small formats known as ‘Reggies’, are
named after the brand’s rooster mascot and
are the next step to transforming the iconic
Aussie brand. Spearheading the new brand
direction is CEO Chris Green:
“We launched Red Rooster Delivery and our
own online platform last year which was a
vital move to ensure our brand stayed relevant
in an era of technology and convenience. The
next step-change is ‘Project Reggie’, with
the aim to open twelve shopfronts in 2017,
the smaller footprint of Reggie will enable
us to secure more urban, main street sites.
We see these business changes as an integral
rED roostEr
ENTERS NEW
TERRITORY WITH
SHOPFRONT
RESTAURANTS
part of the transformation of Red Rooster
and pivotal in our goal to make our delicious
roast chicken even more accessible for more
Australians.”
The design of each Reggie shop front
restaurant is contemporary and modern.
There will be stores as small as 42m2 with
the primary focus on delivery and pick-up;
through to the larger shop front restaurants
with interiors offering the warmth andauthenticity of a dine-in restaurant whilst also
focusing on providing the community with a
delivery service.
The first Reggie shop front to open is in the
NSW town of Goulburn and was quickly
followed by Ashgrove QLD, North Ward
QLD and Northbridge WA.
With the Reggie stores, Red Rooster’s roast
chicken offering will enter new territories and
prove even more accessible to all Aussies.FroM thE raaF to ristrEttos
R A AF veteran Scott Penrose, along with wife
Nicole, recently opened the first Zarraffa’s
Coffee store for 2017 in West Ipswich.
Returning from his fourth deployment to
the Middle East, Scott - who has served a
combined 17 years as both a full time and
reservist for the R A AF - is cheering wife
Nicole on as she launches this new chapter in
their lives.
“We’ve been a part of the Ipswich community
for 15 years and we are ready for something
new in our careers and to build a business that
suits our family,” said Scott.
“Nicole has done the heavy lifting of late, with
loads of phone calls and emails flying back
and forward across the globe, but since my
return in April we are very much a husband
and wife team, dealing with the demands of
running a busy Zarraffa’s drive thru store.”
Scott said it was not an overnight decision
and one that has taken three years to reach
fruition.“Zarraffa’s is very thorough in their selection
process of franchisees and this meant that we
really had a full understanding of what it takes
to own and operate one of their drive thru
stores, protecting everyone in the long run.”
The new store is located in an industrial area
in West Ipswich, which will be handy to the
working industries.
“Having spent a large amount of time in the
area we have watched it change and grow and
could see there was an opportunity to expand
the retail offering and convenience for locals.”
Zarraffa’s CEO Kenton Campbell said that
West Ipswich is the first of a number of store
openings this year, with the priority on drive
thru locations.
“We know our customers want great
convenient coffee and our drive thru
operations are designed for just that,” said
Kenton. “Combine this with hard working,
local franchisees and it’s a recipe for success all
Nicole Penrose a rou nd.”