Business Franchise Australia & New Zealand — May-June 2017

(Nora) #1

Perth’s favourite Mexican, Zambrero, is
on the move with a home delivery arm
recently launched.


Stage one of the launch is rolled out to six
trial stores across the Perth metro area with
customers able to order by dialling 1800
ZAMBRERO or through Menulog.com.au
from the Joondalup, Midland, Canning Vale,
Ascot, Hillarys and Spearwood stores.


Stage 2 will widen the radius, with more
stores scheduled to join the home delivery
revolution.


Zambrero’s popularity in WA has exploded
over the past three years, with the number of


stores expanding from 14 in 2014 to 33 stores
in 2017, and another 8 due to open this year.
WA Area Developer, Gordon Bain, sees the
expansion into the home delivery market as a
natural progression by the brand to meet the
current market demand.
“From the reaction we’ve had, we think
Mexican home delivery is going to be a bit of a
game changer,” Bain said.
“When we announced our plan to launch
home delivery on our Joondalup store’s
Facebook page we received overwhelming
support from our customers with over 6,000
responses in the first 24 hours.

“For a long time, people have been restricted
by a delivery market dominated by pizza, so
by offering a home delivery service, Zambrero
is giving its customers the convenience of
having fresh, healthy take away food delivered
to their door.”
Delivery will be free to customers on orders
over $30.
Delivery locations initially includes the
Joondalup, Ascot, Canning Vale, Midland,
Hillarys and Spearwood suburbs and will
expand as demand increases.

SumoSalad, Australia’s largest healthy
fast food restaurant chain, has appointed
lawrence Mitchell to the role of Chief
Customer Officer.
Mr Mitchell will be responsible for enhancing
the experience of customers when they engage
with SumoSalad in store, via the app or
online.
SumoSalad Chief Executive Officer Luke
Baylis said: “This new position reflects
SumoSalad’s focus on enhancing our
customers’ overall experience and maintaining
our position at the forefront of developments
in the healthy fast food industry.
“At SumoSalad we are completely focused

on deepening our understanding of how
technology, health and food intersect.”
Mr Mitchell will be responsible for improving
the way SumoSalad engages and interacts with
its customers across Sumo’s 115 stores, app,
web site and other touch points.
“SumoSalad provides healthy, tasty and
affordable food,” Mr Mitchell said.
“My role will be to deepen our knowledge of
our customers, and create strong offerings and
experiences that enable them to easily access
great tasting, nutrition-rich food and drink.
I’m excited to join the Sumo squad at such an
exciting moment in the journey.”

sUMosalaD HIRES CHIEF


CUSTOMER OFFICER TO SUPPORT


STRATEGIC VISION


ZaMbrEro LAUNCHES HOME DELIVERY


lawrence Mitchell
Free download pdf