Boost Juice recently announced it will be
opening its very first drive-thru store in
Ballarat, Victoria.
Known as Australia’s favourite smoothie and
juice bar, the new drive thru store will add to
Boost Juices growing footprint in Australia
with over 260 stores nationwide and 450
internationally.
CEO of Boost Juice, Scott Meneilly
said “From day one the Boost Juice has
endeavoured to offer a healthier alternative in
a market that was once saturated in fast food
outlets. Similarly, the convenience of a drive-
thru up until now has been dominated by fast
food chains.”
“We know our customers are time poor
and we also know that health is of growing
concern to them, which is why a drive-thru
felt like the natural next step. It really takes
convenience to another level.”
The opening of its first drive thru will bring
the total count of Boost Juice stores in
regional town Ballarat to three, with the first
store opening back in 2014.
“Regional Australian towns are experiencing
population and employment growth and
we believe Boost Juice can grow with them.
With over 260 stores in Australia and New Zealand Muffin Break
owned by Foodco Group has been declared Coffee Shop of the
Year, beating competition from McCafe, Gloria Jeans, Coffee Club,
Starbucks Coffee, Michel’s Patisserie, Hudsons, and donut King to
cement itself as leader in its category.
The Roy Morgan 2016 annual Customer Satisfaction Awards ceremony,
now in its sixth year is widely considered to be the most accurate,
reliable measure of customer satisfaction in Australia. With over 75
MUFFin brEaK TAKES COVETED TITLE OF
COFFEE SHOP OF THE YEAR
worlD First – boost JUicE DriVE-thrU
We are being approached by many landlords
that are looking for a healthier drive thru
alternative and our property department are
working hard to find locations that suit our
model and will provide customers with a more
convenient way to get a Boost,”
“Not only have we seen great success in
Ballarat but it’s also the quintessential road-
trip destination. Hence why we jumped on theopportunity to open our first drive-thru store
in Ballarat,” added Meneilly.
Sitting under the Retail Zoo umbrella, the
new venture will also feature coffee by hugely
popular South Australian coffee bar, CIBO
Espresso. Boost Juice said the opening of the
new concept store would help pioneer further
expansion plans as the brand continues to
expand both in Australia and abroad.years of experience in collecting objective, independent information on
consumers, results were calculated using 12 months’ worth of responses
to the Single Source surveys to determine which businesses have most
impressed the Australian public and business sector with their excellence
in customer satisfaction.
Consistently scoring higher than competitors EVERY month of 2016,
Natalie Brennan, Muffin Break Head of Corporate Brand Support says,
“We are thrilled to be recognised by such a trusted figure in the retail
space and be recognised for our focus on customers’ needs in every part
of our business. I believe much of our success lies in reflection of the
investment into our new customer 360 Program, which includes ongoing
store specific training both online and in-store, mystery shopping and
staff incentives. This training combined with each of our bakery café
owner’s passion to give their customers the best break possible would be
the key factors to our recent acknowledgements.”
2016 has been a strong year for Foodco’s premium bakery-café with the
announcement of a national strategic partnership with Croc’s playcentres
and the release of a new rewards app offering customers the opportunity
to go card-less for loyalty.
Foodco Group was founded in 1989, along with the Muffin Break brand,
which now has over 300 retail outlets in 3 countries around the world.