Business Franchise Australia & New Zealand — May-June 2017

(Nora) #1
46 Business Franchise Australia and New Zealand

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46 Business Franchise Australia and New Zealand

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You must then get with your franchise
banker and put together a realistic sum of
money you can afford to invest in this new
venture. This will most likely weed out some
systems quite quickly, as the larger, more
well-known food names come with a hefty
price tag. They are strong, tried and tested
and have proven success stories, but you
must truly be able to afford to buy into this.
Once you have an amount in mind, you can
begin to shop around. Are you looking for
a particular location? Are you looking for
a particular type of food or drink? Are you
looking for a premised based business, or a
mobile unit?
You will be able to narrow down your search,
but don’t rush. If you get to your short list,
it is time to take the focus away from the
product and direct all your attention to the
franchise system and the franchisor.

get to Know Your Franchisor
The franchisor holds the key. The
management system, the operational
procedures, the leasing agreements, the
contracts, and the fees have been generated
by the franchisor. Check the franchisors
background – is it solid? Meet with him or
her. Do they seem to be a person of integrity?
Do they answer all of your questions openly
and honestly? Do they invite you to do
your own investigations into the company?
Are they eager for you to talk to existing
franchisees? If at any point you feel pushed,
rushed, bullied or even ignored by the
franchisor – it is time to consider walking

away. Hopefully though, the franchisor will
be professional, honest and open.
The next step is to meet with several existing
franchisees. While it’s fine to have all the
manuals in place and have the franchisor tell
you how great and successful the business
may be, it’s the franchisees that have the real
story. Visit them in their place of business,
ask questions, and ask their employees if they
enjoy working there.
One of the great things about researching
food franchises is that you can simply
drop in and eat. Be a random customer,
visit several locations. Is the food good? Is
the service good? Is it consistent from one
location to another? Do the employees seem
happy? Do the customers seem happy? By
doing as much research as you can you

can gain the knowledge to know if you are
making the right choice at the right time.
So if it’s making coffees, flipping burgers, or
carefully crafting international cuisine which
whets your appetite for the exciting world of
food franchising, you will most likely find
that you have started on a fantastic path to
success.
Bon appetite!

Join the largest Italian restaurant chain in Australia


and New Zealand. You will love taking part of serving our


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support and advice.

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OWN A SLICE OF


LA PORCHETTA!


WHY LA PORCHETTA?


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Visit: http://www.laporchetta.com.au/franchising


Email: [email protected]


OR call (03) 9460 6700.


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