pRofILE: B o o s t J u i c efEATURE:
Food & Bever
Age
the Boost Juice story is
now legendary. A concept
that derived from a work
trip to the us where the
smoothie and juice options
were easily accessible,
founder Janine Allis had an
idea.An idea that has now translated into over
260 stores in Australia and over 450 stores
worldwide, Boost Juice is one of Australia’s
true success stories.
Boost Juice first squeezed into the smoothie
and juice scene in 2000, with the first store
opening on King William Street, Adelaide
SA. The vision was simple for Boost Juice,
it was to do retail differently, a value that is
still at the heart of the brand. Boost Juice is
built on offering customers more than just
a transaction and great products. It’s about
a personalised customer experience where
staff call-out customers not by a number but
by their name and giving each Boost Juice
customer a reason to smile. The brand’s
concept built on their ‘Love Life’ ethos is
still as relevant today, now more than ever.
A milestone for the brand was opening their
250th Australian store just over 12 months
ago. CEO Scott Meneilly said, “250 stores
here in Australia is a massive milestone.
Casting my mind back only six years ago,we always believed that Boost would max
out at around 200 stores due to so many
factors including flexibility of the model,
store build costs, leases, ROI etc.
“As we sit here today, we can honestly say
that we will expand beyond 350 stores in
Australia and that isn’t just due to the brand
strength, it is also due to the people we have
working for us; their focus and drive to
help the business find a better way. This has
created a whole world of new opportunities
and the future of this beast is really
exciting,” Mr Meneilly stated.
Over the years, Boost Juice have become
known for being in shopping centre locations
and this expansion strategy has allowed for
a 95 per cent brand awareness in the first
five years. Now that Boost Juice have a loyal
following, it’s opened up the opportunity
to bring the convenience of smoothies and
juices to customers in a range of different
store formats. This has made Boost Juice
more accessible with new stores rolling sites
in regional service stations and other store
models to follow.
“Regional Australian towns are experiencing
population and employment growth and we
believe Boost Juice can grow with them. Our
property department are working hard to
find locations that suit our model and will
provide customers with a healthy, fast food
alternative,” said Mr Meneilly.
Further to this Boost Juice are also opening
their first drive thru store in Melbourne’s
regional town of Ballarat, which has beenthe number one request from customers
Australia-wide. The model will see
specifically tailored menu offerings, with
a wider range of not only the beloved
smoothies and juices, but also complemented
by mouth-watering, grab and go food and
coffee.
The international platform is also in high
demand, with operations launching in
multiple countries in 2017. Boost Juice’s
Franchising Development Manager Sally
Nathan confirms the opportunity for
international expansion is limitless, “Boost
is now a globally recognised brand and we
continue to experience an influx of enquires
coming through from all over the world.
We are excited to see the Boost Juice brand
splashed across the globe and we are well
on our way towards recognising our goal of
being the world’s most loved smoothie and
juice brand.”
17 years on from the first store opening,
Boost Juice continues to conquer
with exciting opportunities to expand
domestically and internationally. Boost
Juice’s mission is clear according to founder
Janine Allis, “We believe that there is still
room for growth and innovation and have no
plans of slowing down.”For more information:
03 9508 4409
[email protected]
http://www.boostjuice.com.au/franchisinga FruitFul eVolution