fits your team and ensure their passion
aligns with your business.You may be thinking that this all sounds
like a lot of responsibility for someone who
has never owned a business, but the perks
are even greater within a franchise business
because the company has done most of the
groundwork for you such as market testing,
initial research, branding and marketing.
• You get to run a small business with
operations that have been tried and
tested with proven results: One of the
biggest risks in opening your own business
is not knowing whether your product/
store look and marketing is going to
work. As a franchise owner, you are given
a product that is proven to be profitable
such as a launch plan, training, marketing
packages, and most importantly, support
every step of the way.
fEATURE:
Food & Bever
Age
• You don’t need business experience:
Most new franchisees have little to no
background in business or management.
Fear not, you’ve got a whole company
behind you who provide training and
support along the way to build your
business and deliver the best possible
results for your business and the brand as a
whole.
• You’re going into business for yourself,
but not by yourself: As the business
owner, you are the leader and controller
of your store, but you also have the
opportunity to draw on experience from
a leadership team who have assisted
franchisees all over the country and helped
set up a number of successful business.
You also have the opportunity to speak
with and learn from other franchisees
within the organisation.
• You can choose the location: You can
work with the company to open a store
within an area you understand and are
confident in.
Over the years, the most common questions
that I have received from people looking
to buy within a franchise are around the
personal qualities and skills it takes to own
and run a successful business. While there
is no ‘one size fits all’ approach to what
makes a good franchisee, there are some key
characteristics that go hand in hand with
being a good business owner.
• They are risk averse: Every new business
involves some element of risk, but a good
franchisee will do their research and
ensure risks are as small and controlled as
possible.
• They can work with established systems
and processes: As a franchisee, while you
have control over most aspects of your
business, you will need to comply with
systems and operations that have been
established by brand. Being able to learn
quickly and operate successfully these is
essential.
• They are eager to learn from others:A good franchisee will be eager to learn
from others within a brand and approach
business with an open mind.
• They have a passion and determination
to get the job done, no matter what.
• They have strong people skills: Being
able to develop trust and loyalty with
customers and staff alike is critical to a
business.
When it comes to career progression and
increased earning potential, the process tends
to be more black and white as an employee- you work hard, you deliver results and you
are considered for a promotion. However,
for many employees, their hard work and
contribution to a company goes unnoticed,
leaving them dissatisfied and unwilling to
give more than the bare minimum.
Owning within a franchise business opens
up a whole host of opportunities to further
challenge your skills and increase your
earning potential. Managing a business
challenges you every day, and you don’t
know what will be thrown at you next.
Whether it’s managing staff, rolling out a
new brand menu or trying to reach new
customers within your community, the
learning never stops. Brands are constantly
on the lookout to expand and establish
themselves within new areas – so if you
are managing a successful business and are
satisfied with what you are earning, why not
re-invest the profits into another business
and challenge yourself in a new market?
So what are you waiting for? Find a brand
you are passionate about and start the
process. You could be managing your own
team, choosing your own hours and earning
more than you ever imagined!
Matt Manzie is the Head of Franchise
& Property at Burger Urge, one of
Australia’s leading burger franchise
concepts.
For franchise enquiries, visit
http://www.burgerurge.com.au/franchise
or email [email protected]“owning within a franchise business could
be the solution – it’s time to take control and
be the boss!”matt manzie | head of Franchise & Property | BurGer urGe