Owning a Kwik Kopy franchise is your
chance to be part of the success story.As a member of the Kwik Kopy family,
you get to tap into a highly established
and recognised brand that gives you
plenty of leverage in the market. What’s
more, you’ll have an extensive support
network all focused on your success.For more information
call 1800 251 680 or visit
kwikkopy.com.au/franchise
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exPert Advice
simply by achieving a 10 per cent increase
across each metric.
When you increase all the key elements by 10
per cent, you are ahead of the game and it’s
not hard either.
Most people have a ZERO at any one of these
elements. When you have a ZERO at any of
these, you just can’t take your business to the
next level.
When you are in control of these numbers,
you are in total control of where you can take
your business. This is because you MUST be
committed to directing a certain percentage of
your profits to buying your leads. If you don’t
understand what a customer is worth to you
and how to influence an increase in profits,
you won’t be directing the correct percentage
of profits to your marketing, and we have
all heard the statement that the one who is
willing to spend more to acquire a customer,
wins. Of course, there are marketing metrics
you must be aware of too but we will leave
that for another time.
If you don’t have the ability to spend on your
marketing - the competition will. Remember,
marketing is an investment; it’s not something
you spend money on. If your marketing just
isn’t working for you, it’s time to make some
changes - review the metrics, review the
message or review who you are targeting.
So we can confidently say the first step to
turning your money tap on is to understand
the eight key metrics. When you understand
the metrics, you can then move onto building
and turning on your money tap.
What is a money tap?
It is the flow of the right people into your
business.
So the first step of the money tap is target
market. This is in direct alignment with the
first key metric of Attention. It’s so easy to get
in front of the right people when you know
who your target market is.
Let me repeat that, you’ve got to know WHO
your target market is. Who do you serve,
whom do you help, whose problems do you
solve? There’s no point grabbing the attention
of 10,000 people when only 1000 people want
what you sell or offer. So the question you
must ask yourself is “How do I get more of the
right people into my business and WHO am I
targeting?”
The next is traffic source. Where do they
hang out? So be sure you are asking yourself
“Who are they and where are they?” This is
the first place you can get your leads. It’s like
fishing, first you have to find the right pond,
then you have to have the right bait (a lead
magnet); you’re almost guaranteed you will
catch something if the fish are there.
These days however, you don’t ever have to
wonder if you’re at the right pond, you can
select your pond.
Let’s move to the next step in the money tap,
your lead magnet. A lead magnet is a high
value giveaway; think about what can you give
away that’s of high value. When I see a tap
not working well, it’s usually because there’s
no bucket in place to capture the leads. If
you’re giving something away and you’re not
capturing their details in some way, shape or
form, you are leaving money on the table.
This means it’s an absolute must to have a
lead capture system in place. This allowsyou to build a relationship with them, which
over time will lead them to becoming a
customer. A great lead capture system must
also be able to handle your follow up actions,
automated messages and touch points. Let’s
face it, we would never expect to be asked
for our hand in marriage on the first date,
so it amuses me as to why businesses expect
prospects to make a decision to move forward
at the first touch point. Tools like Infusionsoft
or Active Campaign are sales and marketing
CRM tools that can help you capture your
leads and do the ‘behind the scenes’ education
and nurturing to move your prospect down
the tap into your bucket of high paying
customers.
Your money tap consists of your lead
attraction system, your lead capture systems
and your lead conversion system. When you
put these in place and working seamlessly and
automatically in your business, you will have
a constant stream of customers and money
coming into your business; one that you are in
control of, not the other way around.Tania is the founder of Vision Alliance, a
business growth consultancy. If you would
like to learn more about how you can
build and turn on the money tap in your
business, Tania would be delighted to offer
all readers of Business Franchise a free 30
minute business growth roadmap session.
Please call Tania on:
1300 76 49 20.“Your money tap consists of your lead attraction system,
your lead capture systems and your lead conversion system.
When you put these in place and working seamlessly and
automatically in your business, you will have a constant stream
of customers and money coming into your business; one that
you are in control of, not the other way around.”