Resources at your fingertips!
CURRENT TITLES INCLUDE:
Business FRANCHISE Australia and New Zealand magazine
The Magazine for Franchisees, Bi-monthly publicationThe Australian and New Zealand
Business FRANCHISOR magazine
The Magazine for Franchisors, Quarterly publicationAustralian and New Zealand Business FRANCHISE DIRECTORY
Annual publicationThe FRANCHISE GUIDE
Annual publicationCGB’s website also provides an additional advertising and information format
and complements our publications.http://www.businessfranchiseaustralia.com.au
exPert Advice
English is not always the first language of
franchisees, in some cases it may be the second
language. We all know how easily things can
be lost in translation.
As we seek out our franchise partners, being
aware of this is of great advantage. Establish
this early, identify the competency of the
English language and consider how you will
grow the trust and respect through your
relationship. Will it require a translator
or will it require your own upskilling in
understanding the culture and the drivers
to wanting to be a part of a franchise
c om mu n it y.
checklist:
There’s no ‘one size fits all’ approach
when working with a diverse range of
people. By putting into place training and
systems to effectively address diversity and
communication, you are setting up your brand
and franchisees for success.
q Establish if diversity is of importance to
your franchise brand.
q What diversity are you aware of within
your franchise brand and the community
within which your business operates?
q Is the diversity helping you grow your
brand or is the lack of acceptance and
understanding of diversity creating road
blocks?
q Is your workforce trained in diversity?
q Is your workforce aligned to the strengths
of differences brought through diversity?
q How does your brand’s culture stack up
when measuring diversity from a HR
perspective?
q Are your Franchise Recruitment team
geared up for leads and how are they
facilitated into your franchise community
if different?
q Have you assessed your practices to
accommodate the diversity of now and the
future in all business and communication
practices?
q Have you assessed your people, their self-
knowledge of what ‘different’ means and
how you do not tolerate non acceptance of
diversity?
q Are the systems manuals written well,
supported by training methods which
help English as a second language business
owners and their teams in being the best
they can be?q Are you respecting diversity within the
communities that your franchisees are
a part of - by making changes to the
product offer, the service offer and your
establishments to embrace the local
demographics?
q Are the front-facing team members fully
accepting of all the differences they
encounter in their work?
q Is your digital media performed with
‘diversity etiquette’ at all times?
q Do you take time to learn the changes in
diversity and how it will strengthen the
brand and all those connected within it?
q Are you prepared to be different?
We would like to extend our thanks to the
members of the Franchise Diversity Panel
event held in March: Barbara West – Culture
Works; Beth Pocklington – Back in Motion
Health Group; Chris Mavris – Soul Origin;
David Ridgeway – Quest Apartment Hotels;
Julia Hewagama– Bakers Delight; and Sara
Pantaleo – La Porchetta for their contributions
to this topic.http://www.fcbs.com.au“the most iconic of Australian brands with the catchiest of jingles
are always advertising to new customers and re-advertising to
their existing customers. Why? Brand Awareness.”