territory Planning is an area
extremely important to you
as a franchisee, but does
the franchise system and the
franchisor of the system give
it the importance you need
it to have to ensure your
future?
A couple of large clients we work with have
started their working relationship with us by
showing us a series of paper based maps, and
saying they have all their territories worked
out, and just need a few ‘minor’ issues sorted
out, and all will be fine! In these cases our first
week(s) of work is to copy all the individual
territory maps into our GIS – Geographic
Information System or mapping system, to see
what we are dealing with.
The first problem inevitably is overlaps, where
some areas are in more than one territory, and
the second problem is small slivers of landthat are in no one’s territory. What level of
confidence does this give the franchisees when
not only are they competing in the market to
grow their business with their competitors, but
fighting with their neighbouring franchisees
and the franchisor just to understand their
territory?
These problems arise over time as the
franchisor’s staff (who have probably changed
over time), do their best to represent the
current geographies, and map out territories.
What many do not realise is:exPert Advice
FranChise
territories...
do they make sense?