in the news
Kahla & Eco Vegan Boutique, Flora &
Fauna, and THE-V-SPOT. Time IV Change
is using pineapple leaves to make leather-
look watch bands, and in one Queensland
laboratory, people are learning how to
make plant leather from kombucha tea.
Everywhere you look, Australia's demand
for ethical fashion is growing - and being
met - which is why PETA is launching its
own ‘PETA-Approved Vegan’ logo
program in Australia.
Similar to PETA US’ ‘Beauty Without
Bunnies’ logo for cruelty-free cosmetics,
the ‘PETA-Approved Vegan’ logo is a tick
of approval for animal-friendly clothing
and accessories. More than ever before,
we're seeing that consumers want to be
able, at a glance, to feel confident that any
product - not just food or cosmetics - has
been made without harming a single hairon an animal’s head.
Brands can use the logo free of charge
on their products, tags, literature, in-store
displays, websites, and social media. In
order to do so, they must sign a statement
of assurance declaring that their product is
vegan, meaning that ethical consumers can
shop secure in the knowledge that their
new wardrobe win doesn’t support animal
exploitation.
There’s no doubt about it: the future of
fashion is compassion - and we want to
celebrate designers and brands that know
‘vegan’ is more than just a label. So, if
you’re a part of the vegan fashion revolution
and want to apply to use the ‘PETA-Approved
Vegan’ logo for your business, apply now
at PETA.org.au (peta.org.au/peta-ap-
proved-vegan-products-australia/).
Emily Rice, (PETA) AustraliaAbove: James and Co.
Right: Charlie Butler