G
rill’d enraged vegetarians, vegans
and animal activists alike with the
launch of its bunny burger [that
coincided with the Easter long weekend
last month].
Marking the launch with an ad on its
Facebook page, the boutique burger shop
said: “Move aside choccy eggs, this Easter
we're bringing you the Bunny Burger. That's
what's up, doc.”
The ad showed off the new rabbit
burger, comically wearing fluffy rabbit ears.
The burger is made from “ethically
sourced” Australian rabbit, as well as pork
belly and duck fat, according to the
company’s website.
Thousands of people have taken to the
comment thread on Facebook to express
their distaste, with many saying they will
boycott the business for the “disgusting”
decision.
“What an excellent way to make more
people vegetarian - pick the cutest animal
possible and tell them and their children
that you’re killing them for food. Excellent
to see you’re helping people transition to
a plant-based diet due to shock factor,
thanks Grill’d!” says one person.
Another says: “WTF Grill’d. Are your
marketing and product development teams
on the wacky tobbacy or something??”.
One Facebook user called out the
brand’s marketing team: “Who was the
marketing genius that decided this one??
Disgusting”.
The Animal Liberation organisation has
hit back at Grill’d, launching a petition
to show the company where rabbit meat
really comes from, accompanied by a tell
all video.
Lindsay Bennett, Ad Newsin the news
P
eta is currently on the lookout for
ordinary Aussies leading the pack
with their advocacy for animals.
Vegan guys get more Tinder matches,
and the vegan dating scene is rapidly
expanding, so it’s obvious that the
sexiest quality anyone can have is a
compassionate heart.
Your creative photos and inspirational
stories will show the nation that kindness
is the sexiest quality of all and help
showcase the varied faces of vegan living
in Australia.
Two lucky winners will be chosen by
PETA and crowned Australia’s Sexiest
Vegan Next Door 2017. They’ll each
receive a one-night stay for two at The
Beet Retreat, a vegan bed and breakfast
in Victoria’s beautiful Yarra Valley. They’ll
also get a six-month subscription to the
Vegan Mystery Box from The Cruelty Free
Shop (worth $199.95), a PETA logo
t-shirt, and a certificate.
PETA will choose one second-prize
winner from each state and territory
where there are eligible entrants, and
they’ll receive the following prizes:- PETA logo t-shirt and certificate (all
states) - Kind Cartel Tote worth $38 (all states)
- Voucher for a $60 seven course
dégustation at Secret Creek Café (NSW)- $50 voucher to spend at Kings
Wholefood Artisan (NT) - $50 voucher to spend at Ital (SA)
- $50 voucher to spend at Loving Hut
(WA) - $50 voucher to spend at A Tad
Whimsy (TAS) - $50 voucher to spend at Moo Free
Burgers (QLD) - $50 voucher to spend at Sweet Bones
Bakery (ACT) - $50 voucher to spend at Wombat
Café (VIC)
All winners will also be the subject of
a feature on PETA’s website.
The contest is open to anyone who
identifies as vegan and is over the age of
18. To enter, simply fill in the entry form
at [http://www.peta.org.au/news/australias-sex-](http://www.peta.org.au/news/australias-sex-)
iest-vegan-next-door-2017/ and upload
a creative photo of yourself, along with
some information on why you’re vegan.
Entries will be judged by PETA based
on the creativity of the writing and photo.
Make PETA smile, laugh, or cry with
your writing and submit an Instagram-
worthy photo with the best lighting and
composition possible.
This contest is open to residents of
Australia only. No purchase necessary.
Void where prohibited by law.
PETA Australia
- $50 voucher to spend at Kings
Searching for Australia’s
SEXIEST VEGAN
Grill’d launches
“bunny” BURGER
© Viorel Sima, 123rf© Viorel Sima, 123rf