Groomi
Edited by Bernd FischerGerald Butler exclusive /// Blackheads be gone /// A guide to body hair
GQ: Your Hugo Boss ad campaign
threads a narrative of modern
masculinity. How did you want
to convey that message?
GERARD BUTLER:hat’s what struck
meimmediatelywhenIwasirstgiven
that description, like wow, these
guysarereallytryingtomakea
deinitionthatcanhelpamodern
manunderstandhimselfandinsome
waysbemeaningful–somethingthat
makesyouthinkaboutyourlifeand
perhapswhoyouare.Iamallabout
understanding masculinity – having
playedalotoftheseheroiccharacters,
sometimes modern, sometimes classic.
Iamfascinatedbythatblendofwhat
a man is supposed to be and the best
waytoliveyourlife.Gerard Butler is
the quintessential
image of rugged
masculinity. Here
theHugoBoss
ambassador
shares his views
on manliness,
mantras and
his obsession
with jacketsWords by
Paul SephtonThe meaning
of masculinity
102 GQ.CO.ZA MAY 2017
Boss Bottled Tonic
by Hugo Boss
100ml R1 265