Marie Claire Australia — June 2017

(nextflipdebug2) #1

194 marieclaire.com.au


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Sit back and enjoy the ride, driving is about
to go hands-free and it changes everything

Swiss company
Rinspeed has
designed a
driverless
concept car
(above) that’s
a mobile
entertainment
vehicle.

F


lying cars may not be
a reality yet, but the
self-driving cars set
to hit the streets this
year are about to make our daily
commute more like plane travel.
For when you take the
redundant steering wheel and
pedals out of a car (as auto
makers are already planning to
do), the seats can be turned into
couches with massage functions
and accompanying screens.
Suddenly you’ve got a business
class experience on the road.
German giant BMW is
already perfecting this scenario


  • its special Designworks
    department in California
    is helping sculpt Singapore
    Airlines’ new first class cabins.
    Designworks president Laurenz
    Schaffer says working with
    airlines made sense when he
    looked at the future of cars.
    “I think we’ll have fully
    automated cars on the road by
    2025, with the steering wheel
    gone, and it will be very much
    like a flying experience,” he says.
    “We’re already working on
    customer scenarios – what will
    people do in those two hours a
    day they used to spend driving?
    What will they consume? Who’ll


provide the content and how
will we be able to profit share
with people who provide it?”
While Google (with its
Waymo, below) and Uber have
a small number of self-driving
cars on the roads in the US,
the idea of selling them to the
public always seemed like it was
decades away. That changed late
last year when Audi announced
it would sell a proper “hands-off,
eyes-off ” car, the A8, in 2017.
This is a big jump from
systems like Tesla’s Autopilot,
which will drive for you, but
demands you keep your hands
on the wheel. What makes these
new systems possible are the
clever cameras we’re already
seeing in mass-market cars like
Mazda’s CX-5, which can read
traffic signs and warn you if
you’re going too fast.
Audi board member Dr
Dietmar Voggenreiter says the
A8 with Audi Intelligence will

FUTURE


DRIV EN


completely automate the driving
experience, freeing up drivers to
“read a newspaper, check their
emails or do their Snapchats”
while driving up to 65km/h.
“You’ll be able to take
your hands off and the car will
do the braking, the accelerating,
the changing lanes and you can
really read a book or whatever
you want to do,” he says.
Audi has also stated it will
take full legal responsibility for
any accidents or injuries caused
by its cars while in autonomous
mode, because a driver who’s
been allowed to sit and play with
their phone can’t be at fault.
If we all effectively become
passengers, car companies say
they see a future in which many
of its vehicles are “on call” (see
breakout), rather than owned.
Garages could become expensive
luxuries and disappear.
If you love driving, the future
looks more bleak than exciting,
but as Dr Voggenreiter points
out, the big selling point is 90
per cent of all car accidents are
caused by human error, so once
the software is good enough to
replace humans, the road toll
will drop – hopefully to zero.
The future is here.

COLLECT
CALL
Picture a world
in which you
don’t own a car but
rather call one via
a smartphone app,
which drops you at
the local shopping
megaplex and then
zips off to drive
other people
around. When
you’re ready to
leave, you simply
order another
one to meet you
at the door and
take you home.

HIGH TECH
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