Features
MANAGEMENT
SPRING 2017: THE BEHAVIOURAL ISSUE
6
Policy by Design: The Dawn
of Behaviourally-
Informed Government
by Dilip Soman, Katie Chen
and Neil Bendle
From Canada to Singapore, govern-
ments are embracing insights from
Behavioural Economics to improve
the lives of their citizens.26
Managing the Machines:
The Challenge Ahead
by Ajay Agrawal, Joshua Gans
and Avi Goldfarb
Artificial Intelligence is making
prediction cheap, posing a slew
of new challenges for managers
and employees alike.20
Behavioural Economics 101:
Judgment, Choice and Time
by George Loewenstein
Behavioural Economics increases
the explanatory power of Economics
by providing it with more realistic
psychological foundations.
A pioneer of the field explains.To encourage commuters to take the
stairs, this subway station in Zhengzhou,
China turned its staircase into a piano,
which gets ‘played’ when people walk
on it. Similar examples of ‘choice archi-
tecture’ are popping up everywhere
from Starbucks (which makes it ultra-
easy for customers to recycle) to school
cafeterias, which are placing healthy
foods at eye level and sugary snacks
further out of students’ reach.