W
hen you are first starting
out in internet market-
ing one of the hardest
things to do can be deciding which
niche market you are going to tar-
get.
I know when I was first starting out I
went from having no idea what area I
would be targeting to being bombarded by
so many different niche markets my head
was spinning at the prospect of picking
just one or two.
With that in mind I am going to look at
some of the various kinds of niche markets
available to you as well as a few other
things you will need to consider. The
intention being to cast a little light on the
subject and hopefully as a result make the
whole process of choosing a niche market
that bit easier for you.
- TRY TRADITIONAL NICHE
MARKETS.
The traditional niche markets break
down into three main categories
- Health and Fitness
- Wealth Creation
- Lifestyle
Each of these markets has existed for
far longer than the internet has and will
always be in demand. In fact, these mar-
kets have existed since before the begin-
ning of marketing itself.
For example, people are always look-
ing to improve their health, this could be
health in general or dealing with a health
condition that they have to live with such
as diabetes, high blood pressure, back
pain, asthma or IBS to name but a few.
Maybe you are more interested in the
fitness side of things, again the scope for
this market is huge and very much in
demand. People are always looking for
ways to work out at home or shorten their
time at the gym with different ways to get
the maximum results in the shortest amount
of time. A lot of these gym goers are look-
ing at ways to lose weight or build muscle.
Which brings me nicely onto what is
probably the biggest area under the health
and fitness banner, this is weight loss. The
global weight loss market is estimated to
be worth 100’s of millions with millions of
people attempting to lose weight and with
obesity on the rise this market is only
going to get bigger. With that in mind
there’s always a marketplace out there that
will be hungry for information in this area.
In the same way, people are always
looking to make more money, maybe they
have retired and want something to fill their
time and top up their pension. Or they could
be looking for something to do as a hobby
that can generate a little extra cash to sup-
plement their wages. It could be, they have
dreams of quitting the drudgery of the 9 to
5 and starting out on their own. As with
health and fitness, wealth creation is a huge
marketplace with numerous possibilities.
Similarly, lifestyle is an area that peo-
ple want to improve constantly, this again
covers a wide range of subjects, quitting
smoking or drinking could also be coveredby the health and fitness banner but tends
to come under lifestyle as does improving
sleep and stress management. You could
also look at relaxation techniques and
meditation as well as the very popular rela-
tionship niche. So as you can see a vast
number of people will always be looking
for solutions within this market.
In conclusion, the markets I’ve men-
tioned are a fantastic place to start if
you’re thinking of going into internet mar-
keting, or even if you’re already up and
running and you want to explore a new
niche then these are huge markets for you
to tap into.- SOLVE PEOPLES
PROBLEMS.
Every single person who is in internet
marketing brings a wealth of knowledge
with them, and if you think that this is not
true for you, then you are wrong. We all
have things that we are passionate about,
or are knowledgeable in. It could be a
hobby that you have been doing for years
or maybe you do a job in which you have
gained knowledge that could be passed on
to the less initiated - insider information,
tricks of the trade etc.
You can use what you know or love to
help solve other peoples problems. Even if
you don’t have all the answers, with access
to the internet you have all the experts in
your chosen topic at your finger tips - just
Google it! And if you’re solving a prob-
lem, you’re helping someone. If you’re
helping someone, then you can get paid for
your time and effort.
Every single day people all over the
world are looking for answers to problems
they may have, in every single subject underNiche Awareness
5 Things You Need
to Know
by Darren Russell26 • Australian Opportunities Magazine • M/J/J 2017 • http://www.workfromhomemagazine.com.au
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