Australian Business & Money Making Opportunities — May-June-July 2017

T

he content on your website

should inform, educate and

engage your prospects while

developing your authority with

your audience. Also, when you

post new online content it attracts

the search engine crawlers. The

more pages of a website those

crawlers index the more traffic

they can bring to your website.

Here are 10 ways you can create good

website content.

1. IDENTIFYYOUR ‘WHY’.

Each piece of content you post on your

website must have a reason for being

there. If you don’t know what the point is,

it’ll be hard to get anyone to take action.

2. UNDERSTANDYOUR
   AUDIENCE.

When you produce any content it’s

crucial that you know who you’re creating

it for. Try developing an audience avatar

and write the content for that one person

rather than creating it for a unidentified

person that you don’t know. This can help

you develop very personalised content that

gets results.

3. STAY UPDATED.

You may think that you know your

niche but things change over time as tech-

nology improves and styles change. Keep

up to date in your industry so that you’re

ready for changes that may occur.

4. KEEPAN EYEONYOUR
   COMPETITION.

Join your competitor’s mailing lists,

and look at the content they’re sending

out. Can you identify if it’s working well

for them or not? How can you do it better?

5. KNOW THE BUYING
   PROCESS.
   There’s a set buying process that your
   audience will go through, even if they
   don’t realise it. It’s important to recognize

where people are in the buying process.

Generally it’s a five stage process:

• Awareness


• Information Search


• Evaluation


• Decision


• Purchase


• Plus, after purchase your customer
  will decide if they will buy from you
  again.

6. IMPROVEYOUR
   STRATEGY.

Take the time to work on improving

your strategy to make it work better. Base

this on the information and facts you have

about your customers, your niche, your

products and your customer’s buying

process.

7. BECONSISTENT.
   To ensure that the content on your
   website will get results, it’s important to
   post content on a consistent basis.


8. PROMOTEYOUR
   CONTENT.

If you don’t let people know that your

content is out there, you’ll get a lot less

positive results from it. Post it to your

social media sites and email it out to your

subscriber list. You can even promote it via

pay-per-click ads.

9. CREATE ENGAGING
   CONTENT.

No one wants to consume boring con-

tent. Ensure that the content matches the

needs of your audience, speaks to them on

their terms and provides value in and of

itself to your audience.

10. MIX ITUP.

The more variety that you provide to

your audience, the more engagement you

will get. Don’t limit your website content

to just text. Content can be read, watched

and listened to. It can be an article, a blog

post, a report, an eBook, an online course,

an audio file or a video.

10 Ways You Can

Create Good Website

Content

by Jon Allo

Australian Opportunities Magazine • M/J/J 2017 • http://www.workfromhomemagazine.com.au • 33

Writing for an online audience is very

different from writing for an offline

audience. Throw out your traditional old-

school writing rules and discover the

easier and faster way to connect with your

audience. Download this free report on

how to write content for an online

audience: http://jonallo.com/content

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