1: IT FINDS YOUR
CUSTOMERS AND BUILDS
CLIENTELE.
Many of us use Social Media on a reg-
ular basis. We use it to stay on top of
what’s trending, follow our favourite busi-
nesses, post our personal beliefs and so
much more. I’d like to think of Social
Media as the new “office water cooler”.
People are out there talking and they are
waiting for your business to show up so
they can discuss what you have to offer.
Customers need to trust a business,
service or product before purchasing.
People tend to trust their friends and loved
ones more than anyone else. So, if your
customers hear from someone trustworthy,
about your product or service, it is reason-
able to believe that they are more likely to
purchase what you are selling. You could
very reasonably market your products and
services using, mostly, word of mouth.
Best way to promote your ideas on
Social Media is by having your friends and
family help you. They can share your busi-
ness posts/pictures/videos on their
accounts and your business will potential-
ly be in the hands of hundreds of new cus-
tomers. “Sharing is Caring”, Right?2: IT GIVES YOU AN IDEA OF
WHAT PEOPLE ARE SAYING
ABOUT YOU AND YOUR
BUSINESS.
You can keep an eye on what people are
saying about you and your business and
respond to all posts, good and bad.
You can use Google Alerts
(www.Google.com/alerts) to see who is
talking about you and your brand. On
Google Alerts you can create “alerts” with
keywords like your name, business name,
etc. and when Google finds those in the
search engine, they will email you the sites
that match those keywords. This is a great
way to see what people are saying about
you across multiple Social Media Channels.3: ALLOWS YOU TO GET TO
KNOW YOUR AUDIENCE AND
CUSTOMERS.Social Media opens up the line of com-munication between business owners and
millions of potential customers. Wow!
Millions of people could possibly become
your customers, that kind of marketing
would have been hard to do in the offline
world. Communication is key, this is how
you will get to know who your customers
are and why they fit into your target audi-
ence.
You will be able to generate a variety
of content to market your products and
services. When you are creating great con-
tent, your customers will take notice. They
will start commenting and reaching out to
you. This is your chance to interact with
them, have a conversation in real time.
Your goal with content is to get a
response from your customers, so you can
build a relationship. You can create content
such as polls, surveys, contests, videos,
Live Q&A sessions, and so much more!4: IT’S AN EASY AND
NATURAL WAY TO GET YOUR
NAME OUT THERE! IT
INTRODUCES YOUR BRAND
AND BUILDS AWARENESS.For the most part Social
Media is FREE. What? Free
Advertising/Marketing? Yep!! You should
be on a variety of Social Channels and cre-
ate and post engaging content. This will
allow your customers to see exactly who
you are and what your product / services
do for them.
Your business is more accessible this
way, think 24/7! People can find you at all
times across Social Media. An accessible
business means a more trustworthy busi-
ness, meaning customers can start to buildWhy Social Media Is
Important to Your
Small Business
by Christina Williams44 • Australian Opportunities Magazine • M/J/J 2017 • http://www.workfromhomemagazine.com.au
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