that relationship with you when they can
find you.
- You can create customer testimonial
videos and add them to YouTube,
Facebook, Instagram, Pinterest and
more. - Let people know about new products,
giveaways, partnerships, sponsor-
ships, discounts coupons, etc. - Brag about yourself! What are some
of your business achievements? Your
potential customers want to know
about them. - Create buzz! Get the word out there
by creating a recognisable identity
for your product, service and brand. - You should establish yourself as an
expert. Use forums and message
boards to answer questions profes-
sionally, honestly, and correctly,
which will earn you respect as an
expert in your field. People will then
look to you for answers. You can
even use a variety of apps such as
Periscope, YouTube Live, Facebook
Live, Instagram to run “Live Q&A”
sessions.
5: GO WHERE YOUR
CUSTOMERS/CLIENTS ARE! WE
ALL USE SOCIAL MEDIA- WE
CAN ENGAGE IN TWO-WAY
COMMUNICATION IN REAL
TIME.
Oh my, how many people are out there
using Social Media? A LOT!! I say that
Social Media is the new “Google Search”.
People are using Facebook, Twitter,
Instagram to find and follow local busi-
nesses. It’s quicker and easier to engage
with a business on Social Media than actu-
ally taking more time to do a Google
Search and visit your company website.
So, go where your customers are! Your
competition is already using Social Media
to market their business, so don’t get left
behind. Check out the list below to see
how you can get people talking and shar-
ing on Social Media.- Share industry news, upcoming
events, new hires - what can you
share to get people talking? - Great way to promote upcoming
client events. You can let your cus-
tomers know who you may be part-
nering with, spread the word about
other local businesses too. - Make it easy for potential customers
who see your content recognize you
as someone who can help them. - Share links to interesting articles,
websites or videos. Use words that
grab the readers and encourage them
to click the link.- Talk about an event that you attended
or are attending. Invite your audi-
ences. - Be Helpful: Produce content that
presents new knowledge or assists in
professional decision making. - Be Interesting: Spark conversation
around a news event, cover the latest
posts from an industry influencer, or
create an infographic about your
business. Just keep it fun and fresh! - Help them help others: We want
information that we can share to our
network. Sometimes the information
that you put out there may not pertain
to your actual customers, but they
may know someone who may need
what you have. Hence, sharing! They
share to their friends and family, and
your business now has the potential
to help even more people, maybe
even new customers.
Australian Opportunities Magazine • M/J/J 2017 • http://www.workfromhomemagazine.com.au • 45Christina Williams is the owner of Savvy Tech Consulting, an Entrepreneur, a public speaker,
Microsoft Office Specialist, Graduate School Student and a Social Media Enthusiast.
Christina is a computer consultant/educator who trains small business owners to use Social
Media to enhance their digital business footprint. Webmasters and other article publishers
are hereby granted article reproduction permission as long as this article in its entirety,
author’s information, and any links remain intact. Copyright by Christina M Williams, Savvy
Tech Consulting http://www.savvytechconsulting.com Facebook:
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