“Flowerbomb Bloom was developed from
our desire to create an airy fragrance –
one that was synonymous with the burst
of fresh fl owers and the bloom of spring”
VIKTOR HORSTING AND ROLF SNOERENIN BLOOM
Groundbreaking new notes are
at the heart of Viktor & Rolf ’s
Flowerbomb Bloom
FROM THE TOP:Notes of
pomegranate, bergamot
and mandarin give the
fragrance a juicy and
sparkling opening.
HEART AND SOUL:Like
a breath of fresh mountain
air, a pure air molecule
creates a refreshing,
uplifting tone, elevating the
scent’s thousand-flower
heart and pushing the
boundaries of traditional
fragrance as only the Viktor
& Rolf brand knows how.
TOUCH BASE:Hints of musk,
vanilla and patchouli round
out the fragrance, making
it strong and memorable.
From $85 for 30ml; available
at davidjones.com.au and
myer.com.auT
he Dutch design duo behind
Viktor & Rolf, Viktor Horsting
and Rolf Snoeren, are known for
their incomparable creativity and
for pushing the limits of fashion.
So it’s no surprise they’ve managed to
come up w it h one of t he mo st i n novat ive
notes the fragrance industry has seen
in years for their latest scent: air.
Flowerbomb Bloom, an updated take
on the much-loved Flowerbomb fragrance
that’s been a bestseller since it was
launched in 2005, has a distinctive fresh
new tone thanks to the presence of
a groundbreaking molecule called
“Liquid Living Air” – a re-creation of
the scent captured at the top of the mountain ranges in the Pacifi c
Northwest in the US. Combined with notes of pomegranate,
mandarin, vanilla and patchouli, the result maintains Flowerbomb’s
iconic bouquet of fresh fl owers but with a breezy and invigorating
yet sensual new feel.
“We wanted to create a fresher version of Flowerbomb, one that
maintained the essence of the original, but is more airy and with
an added infusion of fl owers,” Horsting and Snoeren explain.
“The addition of pomegranate adds a sparkle.”
The new scent also called for a new bottle. Flowerbomb Bloom
sees the original Flowerbomb diamond grenade reinterpreted as a
more slender, feminine fl acon, elongated towards the sky as if it’s
blossomed. It’s all part of the overall feel of the fragrance that
symbolises growth and renewal – one that’s guaranteed to bring the
invigorating feel of spring to even the coldest of winter days.