The Basics
Each platform
plays by its own
rules. But before
you go job hunt-
ing, take these
three steps.- Scrub your social
history by deleting any
old profiles or photos
you wouldn’t want a
future boss to see.
Use the grandmother
rule: If a post would
mortify dear ol’ Gran,
delete it.
LIFE
152
71
percent of recruiters use Facebook
43 to evaluate candidates when hiring.You know how to use
LinkedIn to further your
career, but the more
social of the social-media
platforms can be just as
powerful when it comes
to interacting with indus-
try bigwigs and learning
about new opportunities.
“If you’re not treating
social media like a net-
working party, you’re
selling yourself short,”
says Peg Samuel, founder
of the branding agency
Social Diva Media. Cosmo
explains how to land your
next gig—without getting
off your couch.- Make sure you
have a consistent
presence on at least a
few of the big four—
Instagram, Facebook,
Snapchat, and Twitter.
Go ahead and make
your pages public (if
you can’t stand
spammers and opt
to stay private,
remember to accept
follower requests
regularly). Add links on
each of your social
profiles to your
LinkedIn account.
3.Master what Jessica
Miller-Merrell, founder
of workplace resource
site Workology, calls
the social-media mul-
let—you know, busi-
ness in the front, party
in the back! That means
keeping roughly 70
percent of your posts
business-appropriate
and 30 percent per-
sonal. “Lead with the
professional,” she says.
“Then add what makes
you fun, which helps
differentiate you.”A PICTURE
IS WORTH A
THOUSAND
WORDS. MAKE
’EM COUNT!percent of U.S. companies with 100+ employees are estimated to have an
Instagram presence. The platform hosts more than 600 million users.
SOURCES: EMARKETER AND INSTAGRAM SOURCE: JOBVITE