Cosmopolitan USA – June 2017

JUNE 2017^ COSMOPOLITAN 153

The Ultimate

Connector for Everyone

The Next Frontier

of Job Hunting

The Spotlight for

Newsmakers

How often to post: Once

a day

What to post: Use the

short bio space to give

followers an overview

of your résumé. Include

up to five featured pho-

tos that highlight your

personality and expertise

(for example, hiking or

schmoozing at a

networking event).

Share articles related to

your career.

Who to follow: A new

study suggests you’re

more likely to find a job

through an acquaintance

than a BFF. So search

for employers, and see if

you have any mutual

friends. Ask those pals to

introduce you via e-mail.

How to comment:

Instead of just saying

“Awesome!” try to start a

meaningful conversa-

tion—just like you would

IRL, says Larssen. “That

could be as simple as,

‘Looks like a great event!

I’ve heard her speak

before and I love the

message. What was your

favorite part?’”

Next-level action:

Look for openings by

using the Jobs tab under

the Explore section or

searching in groups

related to your field

(e.g., PR, Marketing, and

Media Czars or Seattle

Travel Nurses). See

your page through a

stranger’s eyes with the

View As tool.

Who to follow: You

might need to do exter-

nal research to find

people and businesses

on Snapchat. But your

legwork could seriously

pay off: Last spring,

JPMorgan Chase

used a graduation-

themed geofilter as

part of a recruiting

campaign aimed at

college students.

How to comment: As on

other platforms, you can

Chat a compliment or

question in response to

someone’s Snap. But

even though your

comments will disappear

right after they’re viewed,

don’t send anything you

wouldn’t want to be

permanent, says Miller-

Merrell. Never forget:

Snapchat lets users

screenshot everything!

Next-level action: Use

the direct-message Chat

feature to send a

10-second video or voice

recording to hirers. Treat

these personalized clips

as mini résumé boosters.

How often to post: Add

to your Story up to five

times a day

What to post: “Share

snapshots of your

workday and creative

projects or career-related

photos that inspire you,”

says Larssen. It’s okay to

show your DJ side hustle

or your Flywheel stats—

but send the “I’m at

Mardi Gras!” Snaps only

to private friend groups,

advises Miller-Merrell.

million tweets about job hunting and

52 +careers were posted in the past year.

Facebook Snapchat Twitter

How often to post: At

least three times a day

What to post: Your bio

should include your

company, job title, and

your passions (marathon

training, cooking, etc.).

Tweet about your

industry. (So, if you’re in

entertainment, write

about your fave new

show.) And when a

hilarious meme goes

around (#SaltBae,

anyone?), join the fun.

How to comment:

Retweeting and replying

to people you admire

can help your job odds.

Engage with Twitter

stars by responding to

questions they pose or

sharing thoughts on

their work. Tag popular

users when you praise

them. You might just land

an RT or a follow-back.

Who to follow: Search

by hashtags like #HR

and #Recruiting to

identify hiring managers,

says Miller-Merrell.

“Many larger companies

often have handles for

job postings, and

following them is a great

way to see openings,”

adds Larssen.

Next-level action:

Create Twitter lists for

accounts you love.

“People will notice

when you add them to

one, and it doesn’t hurt

if your list is named

something like Smart

People on Twitter,”

says Janice Morris, who

works in global media

partnerships at Twitter.

“Flattery can go far.”

SOME SOCIAL

HABITS

ARE ALWAYS

HR NO-NOS.

DON’T...

HOLD

UP!

Say anything

negative

about your

ex-employers

(no matter

how terrible

they were).

Publish sloppy,

boozy photos

when looking

for a new role.

Party pics are

okay, but

remember that

grandmother

rule!

Like or

comment on a

recruiter’s old

pic—you’ll earn

creep status if

you’re stalking

posts from 16

weeks ago.

Upload angry

rants. Period.

(Or comment on

political ones.)

Send emoji or

stickers to

people you

don’t know IRL.

The Visual Powerhouse

for Creative People

How often to post:

Up to two times a day

What to post: Photos of

your ultra-stylized desk

space, video clips of your

latest animation, or

Boomerangs of a panel

you organized. Keep

captions clean by putting

hashtags in your first

comment instead. When

you do add tags, go for

ones used by influencers

in your area (e.g., for

fashion, try #OOTD).

Who to follow: Folks

you know and those

you want to know.

That includes people in

hiring positions.

Search for them via

hashtags that combine

the company name +

life or people.

How to comment:

Comments rule on

Instagram. Just be

judicious: “If someone

posts only once a week,

don’t comment on

every single one,” says

Adrian Granzella Larssen,

editor-at-large of the

career site The Muse.

Next-level action: Your

profile should retain an

authentic sense of you.

Use Insta Stories to

get personal and

take followers through

your day. Stories

don’t need to be totally

polished (they last

for only 24 hours), but if

you want to let your

hair all the way down,

use the settings tool

to Hide My Story From

potential bosses.

Instagram

SOURCE: TWITTER

percent of U.S. social-network users
37 are projected to be on Snapchat in 2017.
INSTAGRAM PHOTOS: @SPECKINGERS SOURCE: EMARKETER